Manic Monday | Finding our Place at the Place Marketing Forum

Last week I was very honored to be in attendance to receive the International Place Marketing Award at the 7th Annual Place Marketing Forum hosted, this year, in Lille France. The Thompson Okanagan Tourism Association received this honor in recognition of our ongoing work in Responsible Sustainable Tourism and as part of this recognition I was also recognized as a Laureate by Aix Masielle University; both tremendous honors.

Awards are presented in five separate categories with the jury making their selection based on three areas of criteria including Innovation, Remarkable Results, and Emblematic Projects. In the Tourism Category, we were up against outstanding competitors including Amsterdam, Brand USA, Kenya Tourism Board, Australia, Denmark and three separate submissions from France.

The conference format is conducted in the same way each year where there is a presentation of the Remarkable Case followed by round table discussions and debate and finally the presentation of the Award.

Since its inception in 2013 there have been a total of 42 Laureates presented with the Place Marketing Award and as of April 4th, 2019 we can be very proud to be recognized within this prestigious international group.

Glenn Mandziuk, TOTA President & CEO