B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

VisitorView for January - November

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

VisitorView for January - September

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View for January - August 2023

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
Hotel Performance TOTA Communications Hotel Performance TOTA Communications

BC Hotel Performance (STR) - September 2023

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

About STR

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.


Notes:

  • Data is based on the movement of mobile devices travelling within BC from BC or the rest of Canada who has spent one night 60 kms from their mobile device's home location. Therefore it includes all mobile movement - work and contractor travel, relocations within six months' time, visiting friends and relatives and people moving around their own regions.

  • The baseline of comparison is 2022, with percentages above 0% indicating higher rates of visitation in 2023 than 2022, and percentages below 0% indicating lower rates of visitation in 2023 than 2022.

  • Weekly comparisons may not reflect the exact same date between the two comparison years, especially now they are 3 years apart. Therefore holiday weekends may fall on different weeks and result in higher peaks in the current year.


METHODOLOGY

  • On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

  • Data is aggregated and compared on a weekly basis versus the previous year and week.

  • STR currently collects data for more than 75,000 hotels around the world.


For more information about research services, contact Symphony Tourism Services:

Read More
AirDNA TOTA Communications AirDNA TOTA Communications

Air DNA - September 2023

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other.

About AirDNA

AirDNA partnered with thousands of channel managers, hosts, and property management systems to add source data from over 1.1 million properties around the world. Data from these sources are 100% accurate and based on real reservation data. AirDNA adds to this pool each month and leverages it as a quality control mechanism to fine-tune our reporting and analytics.

What is the AirDNA report and Why is it important?

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other. Powered by the world's largest hotel data sample, AirDNA delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate. The data is received from three main sources AirBNB, VRBO, and Individual Hosts.

To understand the benefits of AirDNA’s Short-Term Rental data for Destination Managers, please refer to this video. For other guides related to AirDNA please refer to their guide page.


For more information about research services, contact Symphony Tourism Services:

info@SymphonyTourism.ca
778-721-5448

Read More
AirDNA TOTA Communications AirDNA TOTA Communications

Air DNA - August 2023

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other.

About AirDNA

AirDNA partnered with thousands of channel managers, hosts, and property management systems to add source data from over 1.1 million properties around the world. Data from these sources are 100% accurate and based on real reservation data. AirDNA adds to this pool each month and leverages it as a quality control mechanism to fine-tune our reporting and analytics.

What is the AirDNA report and Why is it important?

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other. Powered by the world's largest hotel data sample, AirDNA delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate. The data is received from three main sources AirBNB, VRBO, and Individual Hosts.

To understand the benefits of AirDNA’s Short-Term Rental data for Destination Managers, please refer to this video. For other guides related to AirDNA please refer to their guide page.


For more information about research services, contact Symphony Tourism Services:

info@SymphonyTourism.ca
778-721-5448

Read More
Hotel Performance TOTA Communications Hotel Performance TOTA Communications

BC Hotel Performance (STR) - August 2023

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

About STR

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.


Notes:

  • Data is based on the movement of mobile devices travelling within BC from BC or the rest of Canada who has spent one night 60 kms from their mobile device's home location. Therefore it includes all mobile movement - work and contractor travel, relocations within six months' time, visiting friends and relatives and people moving around their own regions.

  • The baseline of comparison is 2022, with percentages above 0% indicating higher rates of visitation in 2023 than 2022, and percentages below 0% indicating lower rates of visitation in 2023 than 2022.

  • Weekly comparisons may not reflect the exact same date between the two comparison years, especially now they are 3 years apart. Therefore holiday weekends may fall on different weeks and result in higher peaks in the current year.


METHODOLOGY

  • On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

  • Data is aggregated and compared on a weekly basis versus the previous year and week.

  • STR currently collects data for more than 75,000 hotels around the world.


For more information about research services, contact Symphony Tourism Services:

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View for January - July 2023

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
Hotel Performance TOTA Communications Hotel Performance TOTA Communications

BC Hotel Performance (STR) - July 2023

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

About STR

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.


Notes:

  • Data is based on the movement of mobile devices travelling within BC from BC or the rest of Canada who has spent one night 60 kms from their mobile device's home location. Therefore it includes all mobile movement - work and contractor travel, relocations within six months' time, visiting friends and relatives and people moving around their own regions.

  • The baseline of comparison is 2022, with percentages above 0% indicating higher rates of visitation in 2023 than 2022, and percentages below 0% indicating lower rates of visitation in 2023 than 2022.

  • Weekly comparisons may not reflect the exact same date between the two comparison years, especially now they are 3 years apart. Therefore holiday weekends may fall on different weeks and result in higher peaks in the current year.


METHODOLOGY

  • On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

  • Data is aggregated and compared on a weekly basis versus the previous year and week.

  • STR currently collects data for more than 75,000 hotels around the world.


For more information about research services, contact Symphony Tourism Services:

Read More
AirDNA TOTA Communications AirDNA TOTA Communications

Air DNA - July 2023

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other.

About AirDNA

AirDNA partnered with thousands of channel managers, hosts, and property management systems to add source data from over 1.1 million properties around the world. Data from these sources are 100% accurate and based on real reservation data. AirDNA adds to this pool each month and leverages it as a quality control mechanism to fine-tune our reporting and analytics.

What is the AirDNA report and Why is it important?

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other. Powered by the world's largest hotel data sample, AirDNA delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate. The data is received from three main sources AirBNB, VRBO, and Individual Hosts.

To understand the benefits of AirDNA’s Short-Term Rental data for Destination Managers, please refer to this video. For other guides related to AirDNA please refer to their guide page.


For more information about research services, contact Symphony Tourism Services:

info@SymphonyTourism.ca
778-721-5448

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View for January - June 2023

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
AirDNA TOTA Communications AirDNA TOTA Communications

Air DNA - June 2023

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other.

About AirDNA

AirDNA partnered with thousands of channel managers, hosts, and property management systems to add source data from over 1.1 million properties around the world. Data from these sources are 100% accurate and based on real reservation data. AirDNA adds to this pool each month and leverages it as a quality control mechanism to fine-tune our reporting and analytics.

What is the AirDNA report and Why is it important?

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other. Powered by the world's largest hotel data sample, AirDNA delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate. The data is received from three main sources AirBNB, VRBO, and Individual Hosts.

To understand the benefits of AirDNA’s Short-Term Rental data for Destination Managers, please refer to this video. For other guides related to AirDNA please refer to their guide page.


For more information about research services, contact Symphony Tourism Services:

info@SymphonyTourism.ca
778-721-5448

Read More
Hotel Performance TOTA Communications Hotel Performance TOTA Communications

BC Hotel Performance (STR) - June 2023

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

About STR

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.


Notes:

  • Data is based on the movement of mobile devices travelling within BC from BC or the rest of Canada who has spent one night 60 kms from their mobile device's home location. Therefore it includes all mobile movement - work and contractor travel, relocations within six months' time, visiting friends and relatives and people moving around their own regions.

  • The baseline of comparison is 2022, with percentages above 0% indicating higher rates of visitation in 2023 than 2022, and percentages below 0% indicating lower rates of visitation in 2023 than 2022.

  • Weekly comparisons may not reflect the exact same date between the two comparison years, especially now they are 3 years apart. Therefore holiday weekends may fall on different weeks and result in higher peaks in the current year.


METHODOLOGY

  • On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

  • Data is aggregated and compared on a weekly basis versus the previous year and week.

  • STR currently collects data for more than 75,000 hotels around the world.


For more information about research services, contact Symphony Tourism Services:

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
Hotel Performance TOTA Communications Hotel Performance TOTA Communications

BC Hotel Performance (STR) - May 2023

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

About STR

The Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.


Notes:

  • Data is based on the movement of mobile devices travelling within BC from BC or the rest of Canada who has spent one night 60 kms from their mobile device's home location. Therefore it includes all mobile movement - work and contractor travel, relocations within six months' time, visiting friends and relatives and people moving around their own regions.

  • The baseline of comparison is 2022, with percentages above 0% indicating higher rates of visitation in 2023 than 2022, and percentages below 0% indicating lower rates of visitation in 2023 than 2022.

  • Weekly comparisons may not reflect the exact same date between the two comparison years, especially now they are 3 years apart. Therefore holiday weekends may fall on different weeks and result in higher peaks in the current year.


METHODOLOGY

  • On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

  • Data is aggregated and compared on a weekly basis versus the previous year and week.

  • STR currently collects data for more than 75,000 hotels around the world.


For more information about research services, contact Symphony Tourism Services:

Read More
AirDNA TOTA Communications AirDNA TOTA Communications

Air DNA - May 2023

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other.

About AirDNA

AirDNA partnered with thousands of channel managers, hosts, and property management systems to add source data from over 1.1 million properties around the world. Data from these sources are 100% accurate and based on real reservation data. AirDNA adds to this pool each month and leverages it as a quality control mechanism to fine-tune our reporting and analytics.

What is the AirDNA report and Why is it important?

The AirDNA report is a monthly report purchased by the BC Regional Tourism Secretariat from AirDNA - a leading provider of data and analytics for the short-term rental industry - to understand the BC tourism regions’ performance compared to BC as a whole and to each other. Powered by the world's largest hotel data sample, AirDNA delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate. The data is received from three main sources AirBNB, VRBO, and Individual Hosts.

To understand the benefits of AirDNA’s Short-Term Rental data for Destination Managers, please refer to this video. For other guides related to AirDNA please refer to their guide page.


For more information about research services, contact Symphony Tourism Services:

info@SymphonyTourism.ca
778-721-5448

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2022 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
B.C. Visitor Highlights TOTA Communications B.C. Visitor Highlights TOTA Communications

Visitor View

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry.

Baseline visitor analysis will help industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery.

The program has commenced with the BC Market as the top priority to coincide with the PHO travel recommendations for British Columbia, followed by the Alberta Market. For more information about research services, contact Symphony Tourism Services.


2023 Update


2021 Year in Review


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Read More
Fast Facts Thompson Okanagan Tourism Association Fast Facts Thompson Okanagan Tourism Association

Fast Facts Thompson Okanagan Tourism Research Summary

The Fast Facts Tourism Research Summary is a biweekly snapshot of the state of the Thompson Okanagan tourism industry, particularly as it is being impacted by COVID-19. The overview will show how things change as we move through the stages of recovery and timely data will assist tourism operators in making informed decisions, understanding industry and consumers responses, and inform business decisions.

The Thompson Okanagan Tourism Association (TOTA) is pleased to once again present the Fast Facts Tourism Research Summary, an ongoing snapshot of the state of the Thompson Okanagan tourism industry, particularly as it is being impacted by COVID-19. This overview will show how things change as we move through the stages of recovery. 

This timely data will assist tourism operators in making informed decisions, understanding industry and consumers responses, and inform business decisions.

 

- TOTA Research Team

Read More
Tourism Sentiment Index TOTA Communications Tourism Sentiment Index TOTA Communications

Destination Sentiment Insights - October 2022

The Tourism Sentiment Index (TSI) and COVID-19 Crisis Index dashboards created by Destination Think helps the Canadian travel and tourism industry actively track its destination's performance across 50+ specific aspects by analyzing real-time social media conversations.

 

The Tourism Sentiment Index (TSI) and COVID-19 Crisis Index dashboards created by Destination Think helps the Canadian travel and tourism industry actively track destination performance across 50+ specific aspects by analyzing real-time social media conversations.

The dashboard can inform market strategy, gain insight into a destination's current strengths, and identify any gaps that exist. The reports can also compare destination performance with other regions and locations.

 
 
Read More