News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Student Hiring Resources from ACE-WIL - Association for Co-operative Education and Work-Integrated Learning BC/Yukon
ACE-WIL BC/Yukon, the Association of Co-operative Education and Work-Integrated Learning, connects post-secondary students and employers for co-operative education and work-integrated learning experiences. Work-integrated learning (WIL) is a model and process of curricular experiential education which formally and intentionally integrates a student’s academic studies within a workplace or practice setting.
ACE-WIL offers several resources for hospitality and tourism employers, including:
Talent MATCH: Talk to an advisor to learn which student talent programs best fits your organizational needs. Talent MATCH will connect you to the appropriate post-secondary school(s) and help you identify funding sources and wage subsidies. Organizations of all sizes are eligible through go2HR.
Resource Hub: The ACE-WIL Resource Hub offers tips for recruiting, accessing funding, and managing students remotely. You’ll find webinars, events, and funding opportunities.
Student Recruitment Guide: Talent MATCH created a student recruitment guide with lists of post-secondary institutions with hospitality, tourism, and culinary related programs and student hiring timelines.
ACE-WIL BC/Yukon, the Association of Co-operative Education and Work-Integrated Learning, connects post-secondary students and employers for co-operative education and work-integrated learning experiences. ACE-WIL is a provincial not-for-profit that works with 25 accredited, publicly funded, post-secondary institutions in the BC/Yukon region that offer co-op and work-integrated learning programs.
Work-integrated learning (WIL) is a model and process of curricular experiential education which formally and intentionally integrates a student’s academic studies within a workplace or practice setting. WIL experiences include an engaged partnership between an academic institution, a host organization, and a student.
Work-Integrated Learning (WIL) students can offer so much to your organization, whether it’s taking on a one-off research project, developing a safety plan or user manual, managing your social media channels, handling accounting duties, plus so much more.
Talent MATCH
Talk to an advisor to learn which student talent programs best fits your organizational needs. Talent MATCH will connect you to the appropriate post-secondary school(s) and help you identify funding sources and wage subsidies. Organizations of all sizes are eligible through go2HR.
Resource Hub
The ACE-WIL Resource Hub offers tips for recruiting, accessing funding, and managing students remotely. You’ll find webinars, events, and funding opportunities.
Student Recruitment Guide
Talent MATCH created a student recruitment guide with lists of post-secondary institutions with hospitality, tourism, and culinary related programs and student hiring timelines.
Updated Destination BC Messaging Guidance on How to Travel in BC This Winter
Both federal and provincial updates to current COVID-19 restrictions and border measures are now reflected in Destination BC’s Winter Travel Guide, which provides key messaging, information and infographics, and resources for BC’s tourism industry as it relates to travel to and within BC.
Visitors will need to know what rules, recommendations and expectations are in place in BC to keep them, our residents, and our businesses safe, as they travel BC this winter. Refer people to Destination BC’s Know Before You Go page for the latest information; update any info on your site to reflect the latest recommendations.
Both federal and provincial updates to current COVID-19 restrictions and border measures are now reflected in Destination BC’s Winter Travel Guide, which provides key messaging, information and infographics, and resources for BC’s tourism industry as it relates to travel to and within BC.
Visitors will need to know what rules, recommendations and expectations are in place in BC to keep them, our residents, and our businesses safe, as they travel BC this winter. Refer people to Destination BC’s Know Before You Go page for the latest information; update any info on your site to reflect the latest recommendations.
BC Hospitality Foundation Scholarships Now Accepting Applications | Apply by March 31, 2022
The BC Hospitality Foundation (BCHF) is now accepting applications for several scholarship programs which foster the development of the next generation of hospitality industry workers and leaders.
In 2022, the BCHF scholarship program will be the largest ever, at over $65,000, and there are new scholarships dedicated exclusively to supporting members of underrepresented groups such as First Nations and members of the LGBT2Q+ community.
The deadline for most scholarship submissions is March 31, 2022.
The BC Hospitality Foundation (BCHF) is now accepting applications for several scholarship programs which foster the development of the next generation of hospitality industry workers and leaders.
In 2022, the BCHF scholarship program will be the largest ever, at over $65,000, and there are new scholarships dedicated exclusively to supporting members of underrepresented groups such as First Nations and members of the LGBT2Q+ community.
All applicants must be committed to working in British Columbia for at least the next two years.
The deadline for most scholarship submissions is March 31, 2022.
BC Tourism & Hospitality Labour Market Recovery Framework
go2HR shared the results of their labour recovery framework which was built by representatives from industry associations and regional destination management organizations and go2HR.
This framework will serve as a pathway to partnership with governments as they continue to invest in the tourism industry’s recovery and longer-term growth.
The pillars are:
Grow labour supply
Renew our value
Engage on housing
Build back stronger
Skills development
Tech transformation
go2HR shared the results of their labour recovery framework which was built by representatives from industry associations and regional destination management organizations and go2HR.
This framework will serve as a pathway to partnership with governments as they continue to invest in the tourism industry’s recovery and longer-term growth.
The pillars are:
Grow labour supply
Renew our value
Engage on housing
Build back stronger
Skills development
Tech transformation
go2HR and CMHA Launch Free Mental Health Skills Online Course
The Canadian Mental Health Association BC Chapter (CMHA BC) and go2HR have partnered on a new initiative to raise the awareness of mental health and wellness in the tourism and hospitality industry. As they continue prioritizing mental health and workplace wellness in 2022, go2HR encourages you to register for a new course in partnership with CMHA BC.
'Primary Concerns by Not 9 to 5' is a free online course that can help you maintain your mental health. It can also serve as a guide if you're holding space to care for another person experiencing an emotional or mental crisis.
Some of the things you'll learn:
Recognize the signs of mental health challenges and provide help to prevent or avoid crises Improve one's mental health
Support the creation of a psychologically safe workplace
The Canadian Mental Health Association BC Chapter (CMHA BC) and go2HR have partnered on a new initiative to raise the awareness of mental health and wellness in the tourism and hospitality industry. As they continue prioritizing mental health and workplace wellness in 2022, go2HR encourages you to register for a new course in partnership with CMHA BC.
'Primary Concerns by Not 9 to 5' is a free online course that can help you maintain your mental health. It can also serve as a guide if you're holding space to care for another person experiencing an emotional or mental crisis.
Some of the things you'll learn:
Recognize the signs of mental health challenges and provide help to prevent or avoid crises Improve one's mental health
Support the creation of a psychologically safe workplace
B.C. Tourism Business Events, Workforce Support Receive Grants
The new Business Events and Conferences Restart Fund will provide up to $5 million this fiscal year and up to $3 million next year to help restart business travel. Funding will be provided to city destination management organizations that were significantly involved in attracting and hosting business events, conferences and exhibitions before the COVID-19 pandemic. Eligible organizations will be invited to submit proposals to access this funding.
To help address serious challenges to recruit and retain workers in tourism and hospitality, the Province is investing in human resources support for this sector. More than $1.3 million will fund dedicated human resources specialists in five tourism regions for two years. In partnership with the tourism industry’s human resources association, go2HR, these individuals will provide expert advice to tourism operators in each region, including workforce strategy, recruitment, onboarding, compensation, training, health and safety, and interpreting employment legislation.
Business events and workforce support initiatives, such as hiring and retaining employees, in the tourism sector will receive more than $9.3 million over the next two years as part of the Tourism Recovery Initiatives Action Plan.
The new Business Events and Conferences Restart Fund will provide up to $5 million this fiscal year and up to $3 million next year to help restart business travel. Funding will be provided to city destination management organizations that were significantly involved in attracting and hosting business events, conferences and exhibitions before the COVID-19 pandemic. Eligible organizations will be invited to submit proposals to access this funding.
This investment will generate economic activity by drawing international visitors, who tend to spend more and stay longer, and often travel to other smaller destinations once their business travel is complete. Restarting business events also provides greater economic benefits for the services that support the sector, such as food services, audio-visual companies, event rental companies, event planners, and transportation companies that will subsequently benefit from the return of large conferences to the province.
To help address serious challenges to recruit and retain workers in tourism and hospitality, the Province is investing in human resources support for this sector. More than $1.3 million will fund dedicated human resources specialists in five tourism regions for two years. In partnership with the tourism industry’s human resources association, go2HR, these individuals will provide expert advice to tourism operators in each region, including workforce strategy, recruitment, onboarding, compensation, training, health and safety, and interpreting employment legislation.
In the coming weeks, go2HR will start recruiting in the Thompson Okanagan.
Government’s collaborative work to support the tourism sector continues and more support for marquee events, and tourism education and skills training will be announced soon.
Portal for Federal Subsidies for Period 24 (December 19, 2021, to January 15, 2022)
The federal government announced that the application portals for business subsidy programs will open on the following dates:
Period 24: February 7, 2022
Period 25: March 1, 2022
Regulatory changes announced in December temporarily expand eligibility for wage and commercial rent support for businesses and other organizations under the Local Lockdown Program. These changes would:
Apply to claim periods 24 and 25 (December 19, 2021, to February 12, 2022)
Allow those entities to qualify if they are subject to a capacity-limiting public health restriction of 50 per cent or more
Reduce the current-month revenue decline threshold requirement to 25 per cent for those entities
As a reminder, the federal subsidies available are:
The federal government announced that the application portals for business subsidy programs will open on the following dates:
Period 24: February 7, 2022
Period 25: March 1, 2022
Regulatory changes announced in December temporarily expand eligibility for wage and commercial rent support for businesses and other organizations under the Local Lockdown Program. These changes would:
Apply to claim periods 24 and 25 (December 19, 2021, to February 12, 2022)
Allow those entities to qualify if they are subject to a capacity-limiting public health restriction of 50 per cent or more
Reduce the current-month revenue decline threshold requirement to 25 per cent for those entities
As a reminder, the federal subsidies available are:
Indigenous Tourism BC Launches Corporate Retreats, Experiences Campaign
Indigenous Tourism BC (ITBC) is launching a campaign to encourage corporations, organizations, and special interest groups to book retreats, meetings, workshops, and educational experiences with Indigenous tourism businesses in British Columbia.
B.C.'s Indigenous tourism operators provide both space and leadership for learning, reflection, and dialogue. This is a valuable means for organizations that are looking to implement Truth and Reconciliation Calls to Action or for educators that are seeking to apply First Nations learning principles.
ITBC encourages everyone to participate and support Indigenous tourism businesses in B.C., representing the diverse and living Indigenous peoples and cultures in present-day B.C..
Groups can experience and learn from Indigenous-owned businesses such as accommodations, outdoor experiences, event facilities, food & beverage establishment, cultural centres, gift shops, and galleries.
Thompson Okanagan Indigenous services providers listed include:
Quaaout Lodge and Spa at Talking Rock Golf Resort - Chase
Jack Sam's Restaurant at Quaaout Lodge - Chase
Moccasin Trails - Kamloops and Kelowna
Nk'Mip Cultural Centre - Osoyoos
Kekuli Cafe - West Kelowna, Merritt
Indigenous Tourism BC (ITBC) is launching a campaign to encourage corporations, organizations, and special interest groups to book retreats, meetings, workshops, and educational experiences with Indigenous tourism businesses in British Columbia.
B.C.'s Indigenous tourism operators provide both space and leadership for learning, reflection, and dialogue. This is a valuable means for organizations that are looking to implement Truth and Reconciliation Calls to Action or for educators that are seeking to apply First Nations learning principles.
ITBC encourages everyone to participate and support Indigenous tourism businesses in B.C., representing the diverse and living Indigenous peoples and cultures in present-day B.C..
When finding new ways to conduct business and improve relationships with Indigenous Peoples and partners, organizations and their teams can both experience and learn from Indigenous-owned businesses that include accommodations, outdoor experiences, event facilities, food & beverage establishment, cultural centres, gift shops, and galleries.
Thompson Okanagan Indigenous services providers listed include:
Quaaout Lodge and Spa at Talking Rock Golf Resort - Chase
Jack Sam's Restaurant at Quaaout Lodge - Chase
Moccasin Trails - Kamloops and Kelowna
Nk'Mip Cultural Centre - Osoyoos
Kekuli Cafe - West Kelowna, Merritt
BC Hotel Association Encourages Accommodation Sector to Source Locally
The British Columbia Hotel Association (BCHA) has launched a new video encouraging the province's accommodation sector to invest in local businesses and help build back B.C.'s economy stronger than ever.
While the campaign is directed to accommodators, it's beneficial for all sectors to support local when possible. When sourcing new products or services, be sure to seek and consider B.C. and Canadian businesses.
The British Columbia Hotel Association (BCHA) has launched a new video encouraging the province's accommodation sector to invest in local businesses and help build back B.C.'s economy stronger than ever.
Funded by the Government of Canada and delivered through provincial and territorial chambers of commerce, the BCHA was among 88 applicants to receive a grant from the Shop Local initiative that encourages Canadians to spend their dollars locally to help businesses navigate through the pandemic beyond.
Learn More & Explore Local Businesses →
While the campaign is directed to accommodators, it's beneficial for all sectors to support local when possible. When sourcing new products or services, be sure to seek and consider B.C. and Canadian businesses.
Reasons for Companies to Shop Local
Contribute to Community Growth and Cohesiveness
You Can Buy It Where You Try It
Give Back to Your Community
Independent Businesses Help Give a Destination Its Distinct Personality
Free Business Mentorship Sessions with Okanagan College Instructors
Okanagan College instructors are available to deliver virtual, one-hour individually tailored business counselling sessions on a variety of leadership soft skills, business administration, and hospitality topics.
This service is offered free of charge through the Thompson Okanagan Tourism Resiliency Program, for a limited time.
Okanagan College instructors are available to deliver virtual, one-hour individually tailored business counselling sessions based on expressed areas of need.
This service is offered free of charge through the Thompson Okanagan Tourism Resiliency Program, for a limited time. Mentors can provide support on a variety of leadership soft skills, business administration, and hospitality topics.
DBC Launches "Snapshot of BC Travel" Dashboard
Destination BC now summarizes weekly travel indicators in B.C. in a new interactive dashboard, revamping the “Snapshot of BC Travel” one page report. Key insights are available on a weekly basis and performance is captured in the following areas:
Domestic overnight visitation to BC and the six tourism regions using mobility data;
Hotel occupancy, ADR, and RevPar for BC and select BC communities from STR;
Air capacity and air bookings to BC using ForwardKeys data;
The dashboard enables the user to access detailed views of each data source by clicking on the report headers from the summary view. The dashboard is updated every Monday.
Destination BC now summarizes weekly travel indicators in B.C. in a new interactive dashboard, revamping the “Snapshot of BC Travel” one page report. Key insights are available on a weekly basis and performance is captured in the following areas:
Domestic overnight visitation to BC and the six tourism regions using mobility data;
Hotel occupancy, ADR, and RevPar for BC and select BC communities from STR;
Air capacity and air bookings to BC using ForwardKeys data;
The dashboard enables the user to access detailed views of each data source by clicking on the report headers from the summary view. The dashboard is updated every Monday.
The Backcountry Lodges of BC Association "Mountain Escapes" Podcast
Mountain Escapes is a podcast that aims to connect backcountry enthusiasts with the owners and operators of the Backcountry Lodges of BC Association (BLBCA) member lodges throughout B.C. In each episode they highlight a unique lodge through conversation with an owner. They also feature guest appearances by other influential backcountry enthusiasts and industry experts.
Host Brad Harrison has worked and adventured in remote settings most of his life. He’s owned and operated lodges, operated mountaineering camps and provided avalanche courses. He is the Executive Director of the Backcountry Lodges of BC Association.
In the latest episode, Brad talks to the owners/operators/guides of Mt. Assiniboine Lodge, Andre Renner and Claude Duchesne.
Mountain Escapes is a podcast that aims to connect backcountry enthusiasts with the owners and operators of the Backcountry Lodges of BC Association (BLBCA) member lodges throughout B.C. In each episode they highlight a unique lodge through conversation with an owner. They also feature guest appearances by other influential backcountry enthusiasts and industry experts.
Host Brad Harrison has worked and adventured in remote settings most of his life. He’s owned and operated lodges, operated mountaineering camps and provided avalanche courses. He is the Executive Director of the Backcountry Lodges of BC Association.
In the latest episode, Brad talks to the owners/operators/guides of Mt. Assiniboine Lodge, Andre Renner and Claude Duchesne.
TikTok Vs Reels: Everything Hotel Marketers Need to Know
Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform.
The growing popularity of TikTok’s short format videos has also led to copycats from competitors. The biggest is Reels, Instagram’s answer to TikTok. Both platforms feature short videos that offer a light-hearted way to inject fun into a hotels’ social strategy.
With both TikTok and Reels capturing outsized attention among social media users, check out this comparison article to learn to fully leverage both of these popular platforms in your hotel marketing strategy.
Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform.
The growing popularity of TikTok’s short format videos has also led to copycats from competitors. The biggest is Reels, Instagram’s answer to TikTok. Both platforms feature short videos that offer a light-hearted way to inject fun into a hotels’ social strategy.
With both TikTok and Reels capturing outsized attention among social media users, check out this comparison article to learn to fully leverage both of these popular platforms in your hotel marketing strategy.
Download the Canada Business App to Find Government Programs & Services
The Canada Business App offers new features to make it even easier to find government programs and services.
Download and explore the app for:
Easy navigation to government programs and services
Recommendations tailored to your business
Personalized notifications straight to your phone
Easy access to COVID-19 support and other programs and services
Answers to help you start up, scale up and access new markets
The Canada Business App offers new features to make it even easier to find government programs and services.
Download and explore:
Easy navigation to government programs and services
Recommendations tailored to your business
Personalized notifications straight to your phone
Easy access to COVID-19 support and other programs and services
Answers to help you start up, scale up and access new markets
February is Black History Month
Black History Month is a time to honour, celebrate and reflect on the stories, experiences and accomplishments of Black Canadians here in British Columbia and across the country.
The 2022 theme for Black History Month is: “February and Forever: Celebrating Black History today and every day.”
Actions you can take:
Tune in to Canada's Black History Month virtual celebration on February 17, 2022 at 4 PM PT on Facebook Live for feature performances, tributes, interviews, and more
Download and use the Government of Canada's Black History Month toolkit
Read the joint statement in recognition of Black History Month by BC Premier John Horgan and Rachna Singh, Parliamentary Secretary for Anti-Racism Initiatives
Learn more from the BC Black History Awareness Society and participate in their events, many of which will be held virtually online
Are you a Black-owned or operated tourism business in the Thompson Okanagan region? Email us at News@TOTABC.com to share your story and let us know how we can help amplify your business
Black History Month is a time to honour, celebrate and reflect on the stories, experiences and accomplishments of Black Canadians here in British Columbia and across the country.
The 2022 theme for Black History Month is: “February and Forever: Celebrating Black History today and every day.”
Actions you can take:
Tune in to Canada's Black History Month virtual celebration on February 17, 2022 at 4 PM PT on Facebook Live for feature performances, tributes, interviews, and more
Download and use the Government of Canada's Black History Month toolkit
Read the joint statement in recognition of Black History Month by BC Premier John Horgan and Rachna Singh, Parliamentary Secretary for Anti-Racism Initiatives
Learn more from the BC Black History Awareness Society and participate in their events, many of which will be held virtually online
Are you a Black-owned or operated tourism business in the Thompson Okanagan region? Email us at News@TOTABC.com to share your story and let us know how we can help amplify your business
Restaurants Canada Positive & Inclusive Workplace Guide
If you are in the foodservice industry and looking to foster a healthy workplace environment for your employees, download this in-depth guide from Restaurants Canada.
This guide provides information on:
Building a Culture of Inclusion
Hiring Practices to Build a Vibrant Labour Force
Racial, Cultural and Gender Diversity
Mental Health
Sexual Harassment
Sick Leave/Parental Leave
If you are in the foodservice industry and looking to foster a healthy workplace environment for your employees, download this in-depth guide from Restaurants Canada.
This guide provides information on:
Building a Culture of Inclusion
Hiring Practices to Build a Vibrant Labour Force
Racial, Cultural and Gender Diversity
Mental Health
Sexual Harassment
Sick Leave/Parental Leave
Free Resources for Sexual Harassment Advice, Response, and Prevention for Workplaces (SHARP Workplaces)
The Sexual Harassment Advice, Response, and Prevention for Workplaces (SHARP Workplaces) project aims to increase public knowledge, skills, confidence, and competence in managing complex issues related to workplace sexual harassment, and to improve access to legal supports and resources for people who experience workplace sexual harassment.
SHARP is offering FREE online SHARP Workplaces’ training sessions designed for small businesses and non-profits across B.C.
Foundational Course (for employers and workers)
Rights and Responsibilities (for employers and workers)
Workplace Investigations (employers only)
Best Practices for Developing a Workplace Sexual Harassment Policy (employers only)
Legal Options and Remedies (for employers and workers)
They also offer free legal advice.
The Sexual Harassment Advice, Response, and Prevention for Workplaces (SHARP Workplaces) project aims to increase public knowledge, skills, confidence, and competence in managing complex issues related to workplace sexual harassment, and to improve access to legal supports and resources for people who experience workplace sexual harassment.
SHARP is offering FREE online SHARP Workplaces’ training sessions designed for small businesses and non-profits across B.C.
Foundational Course (for employers and workers)
Rights and Responsibilities (for employers and workers)
Workplace Investigations (employers only)
Best Practices for Developing a Workplace Sexual Harassment Policy (employers only)
Legal Options and Remedies (for employers and workers)
They also offer free legal advice.
Reminder: Employer Reimbursement Program for Paid Sick Leave
This is a reminder of the extended submission window for employers seeking reimbursement for employee claims for COVID-19 related sick leave taken between May 20th and December 31st, 2021.
The reimbursement program intake is open and will close on February 11th at 4:00 pm PST.
Please submit all eligible claims for reimbursement for employee COVID-19 related sick leave taken up to and including December 31st in order to access the reimbursement program.
Employers that already have a sick pay benefit program for their employees are not eligible to receive reimbursement.
For an employer to apply for reimbursement, they must do so through their Online WorkSafeBC account profile. If the employer is not already registered with WorkSafeBC and does not have an online account with WorkSafeBC, they can visit WorkSafeBC.
This is a reminder of the extended submission window for employers seeking reimbursement for employee claims for COVID-19 related sick leave taken between May 20th and December 31st, 2021.
The reimbursement program intake is open and will close on February 11th at 4:00 pm PST.
Please submit all eligible claims for reimbursement for employee COVID-19 related sick leave taken up to and including December 31st in order to access the reimbursement program.
Employers that already have a sick pay benefit program for their employees are not eligible to receive reimbursement.
For an employer to apply for reimbursement, they must do so through their Online WorkSafeBC account profile. If the employer is not already registered with WorkSafeBC and does not have an online account with WorkSafeBC, they can visit WorkSafeBC.
Skift Megatrends 2022 Report
Skift has published a forecast of the top trends that will define the travel industry in 2022. It provides an optimistic outlook for recovery of international travel by 2024. Other key trends revolve around community, ruralization, mobility and climate.
Skift has published a forecast of the top trends that will define the travel industry in 2022. It provides an optimistic outlook for recovery of international travel by 2024. Other key trends revolve around community, ruralization, mobility and climate.
Global Survey on Perspectives of Service Delivery & Traveller Priorities Report | Tourism HR Canada
Tourism HR Canada released a report that provides insight to the current perspectives of the service delivery in Canada and how the travel and tourism industry should prepare itself for the future. The report concluded that, as the visitor economy gradually recovers from the COVID crisis, addressing service disruptions will need to be balanced against safety and price sensitivity.
Tourism HR Canada released a report that provides insight to the current perspectives of the service delivery in Canada and how the travel and tourism industry should prepare itself for the future.
The report concluded that, as the visitor economy gradually recovers from the COVID crisis, addressing service disruptions will need to be balanced against safety and price sensitivity.
The following is a summary of the findings:
While many developed destinations consider themselves to be at the tail end of the COVID 19 pandemic, with vaccine rollouts now well underway, the disruption to the value chain as a whole is far from over.
According to current projections, the tourism industry in Canada is not expected to recover to 2019 levels until 2025.
With this challenge in mind, tourism businesses will need to prioritize and allocate their resources effectively to ensure they are able to develop their products and services to adapt to the new normal while still delivering quality in line with what travellers value.
Broadly speaking, the overall visitor experience remains the most important concern for international travellers in selecting a destination to travel to (unsurprisingly as this encompasses a range of factors).
Quality service is second only to the overall visitor experience in this regard and thus will be of paramount importance in destination recovery efforts.
Quality of service is particularly valuable to the lucrative Chinese market to which international destinations will have to appeal to thrive in the new global travel market in the years to come.
However, health and safety concerns (particularly in Britain and Australia) and price and affordability are also major concerns. Price and affordability is somewhat prioritized across destinations and this is likely driven by post COVID price sensitivity among travellers.
In terms of the impact of service disruption on destination selection, Canada performs well relative to other destinations, with travellers reporting relatively low impact particularly in the USA, South Korea, France and Germany.
China, however, is an exception to this, placing Canada as being most impacted by potential service disruption in terms of destination selection. China is also one of the few countries to consider service disruption in Canada more serious than at home.