News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Newly Launched Destination Canada Marketing Campaigns Capture US and Domestic Opportunities
As border measures ease, Destination Canada is focused on driving revenue back into tourism businesses across the country. It is expected US visitors to Canada will lead recovery efforts with over 5 million visitors to Canada expected in 2022, contributing $4 billion to Canadian businesses, destinations and communities. The US Campaign comes to life through the “Refresh Your View” concept, leaning into American travellers’ need for self-enrichment. The campaign puts Canada’s most iconic destinations at the forefront to reclaim interest and consideration for Canada, and to expand American travellers' knowledge of the wealth of experiences available in the regions surrounding these icons.
As border measures ease, Destination Canada is focused on driving revenue back into tourism businesses across the country. It is expected US visitors to Canada will lead recovery efforts with over 5 million visitors to Canada expected in 2022, contributing $4 billion to Canadian businesses, destinations and communities.
The US Campaign comes to life through the “Refresh Your View” concept, leaning into American travellers’ need for self-enrichment. The campaign puts Canada’s most iconic destinations at the forefront to reclaim interest and consideration for Canada, and to expand American travellers' knowledge of the wealth of experiences available in the regions surrounding these icons.