Rebuilding the Visitor Economy- FAQ

As the national organization responsible for sustaining a vibrant and profitable Canadian tourism industry through marketing, research, destination development and partnerships, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.

What are the most important elements for the recovery of the industry besides human resources and sanitary measures?

There are many important elements for recovery of the industry but the number one thing we need is for Canadians to keep their holiday dollars in Canada this year to speed up our sector’s recovery. We encourage you to do whatever you can to channel domestic demand to your business and DC is doing the same.

To help do this, we need to do the following:

1. Increase Canadians’ understanding of the importance of Canada’s tourism industry.

2. Inspire confidence and desire to travel domestically – this includes showcasing all of the extensive health and hygiene protocols you’ve put into place and also reminding Canadians what a beautiful country we live in!

3. Re-ignite the welcoming spirit of Canadian communities – to ensure they feel ready to welcome visitors back again.

Learn More

For more research information by TOTA, Visit us online at: https://totabc.org/research/

For more research information by Destination Canada, Visit: https://www.destinationcanada.com/en/research