News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Get a Free Listing on Canada's Garden Route & Directory
Destination Canada is a sponsor of the Year of the Garden 2022, which encourages the public to get out, explore, and enjoy Canada’s beautiful gardens and garden experiences again.
Tourism and hospitality businesses that embrace gardens as part of their venue or thematically in service offerings, can register their business for free on the Live the Garden Life Directory.
To be featured on Canada’s Garden Route, please contact: partnerships@GardenCouncil.ca for details.
Enhance your social media activity by tagging posts with: #YearOfTheGarden #LivetheGardenLife
Destination Canada is a sponsor of the Year of the Garden 2022, which encourages the public to get out, explore, and enjoy Canada’s beautiful gardens and garden experiences again.
The Canadian Garden Council invites Canadians to connect with plants and communities by discovering new experiences and inspirations offered by garden destinations.
A Canadian Garden Route digital marketing and social media campaign stretching from June through August will encourage Canadians to travel.
Tourism and hospitality businesses that embrace gardens as part of their venue or thematically in service offerings, can register their business for free on the Live the Garden Life Directory.
To be featured on Canada’s Garden Route, please contact: partnerships@GardenCouncil.ca for details.
Enhance your social media activity by tagging posts with: #YearOfTheGarden #LivetheGardenLife
Destination BC Restarts International Marketing with $6.7M Global Campaign
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of 𝘛𝘩𝘦 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘊𝘰𝘭𝘶𝘮𝘣𝘪𝘢 𝘌𝘧𝘧𝘦𝘤𝘵 – 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets: UK & Australia, California, Ontario, and Washington.
The campaign leverages the global brand platform, 𝘛𝘩𝘦 𝘉𝘊 𝘌𝘧𝘧𝘦𝘤𝘵, first launched in 2019 and reimagined for the current landscape to inspire global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word– within British Columbia.
With people in BC’s core markets seeking wide-open spaces, nature and wildlife, and authentic experiences now more than ever, BC is well-positioned to meet and surpass their travel wish lists.
Tourism companies can create content that aligns with the BC Effect to attract similar visitors.
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of 𝘛𝘩𝘦 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘊𝘰𝘭𝘶𝘮𝘣𝘪𝘢 𝘌𝘧𝘧𝘦𝘤𝘵 – 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets: UK & Australia, California, Ontario, and Washington.
The campaign leverages the global brand platform, 𝘛𝘩𝘦 𝘉𝘊 𝘌𝘧𝘧𝘦𝘤𝘵, first launched in 2019 and reimagined for the current landscape to inspire global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word– within British Columbia.
With people in BC’s core markets seeking wide-open spaces, nature and wildlife, and authentic experiences now more than ever, BC is well-positioned to meet and surpass their travel wish lists.
The campaign explores BC’s healing effects through a lens of connection and reciprocity, and the notion that when we open ourselves to nature, nature will open to us—and in turn, change us for the better.
These ideas are brought to life through videos developed in partnership with Indigenous Tourism BC (ITBC), including a poem by Haida writer, Cohen Isberg, and a video series slated for release over the coming months that features Indigenous storytellers.
Alongside the vast and rugged nature that encapsulates BC, they share Indigenous values such as interconnectedness, reciprocity, gratitude, and stewardship, aiming to inspire visitors to embody these values to enrich their experiences while travelling here.