Posts tagged The BC Effect
Get a Free Listing on Canada's Garden Route & Directory
Get a Free Listing on Canada's Garden Route & Directory

Destination Canada is a sponsor of the Year of the Garden 2022, which encourages the public to get out, explore, and enjoy Canada’s beautiful gardens and garden experiences again.

Tourism and hospitality businesses that embrace gardens as part of their venue or thematically in service offerings, can register their business for free on the Live the Garden Life Directory.

View Website →

View Garden Route Directory →

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Get InvolvedThompson Okanagan Tourism AssociationDestination Canada, Gardens Canada, The BC Effect, SDG 3: Good Health & Well-being, SDG 11: Sustainable Cities & Communities, SDG 15: Life on Land, SDG 17: Partnerships for the Goals
Destination BC Restarts International Marketing with $6.7M Global Campaign
Destination BC Restarts International Marketing with $6.7M Global Campaign

As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of 𝘛𝘩𝘦 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘊𝘰𝘭𝘶𝘮𝘣𝘪𝘢 𝘌𝘧𝘧𝘦𝘤𝘵 – 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets: UK & Australia, California, Ontario, and Washington.

The campaign leverages the global brand platform, 𝘛𝘩𝘦 𝘉𝘊 𝘌𝘧𝘧𝘦𝘤𝘵, first launched in 2019 and reimagined for the current landscape to inspire global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word– within British Columbia.

With people in BC’s core markets seeking wide-open spaces, nature and wildlife, and authentic experiences now more than ever, BC is well-positioned to meet and surpass their travel wish lists.

Tourism companies can create content that aligns with the BC Effect to attract similar visitors.

View DBC Announcement →

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Thompson OkanaganThompson Okanagan Tourism AssociationDestination BC, Indigenous Tourism BC, The BC Effect