News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Free Access to B.C. Accommodation Performance Tracking Data
As we move toward recovery, it’s important to strategize around pricing of rates. Accommodation operators have a unique opportunity to learn more about the performance of B.C.'s hotel, lodge, and B&B performance, with no cost to participate. STR’s weekly reporting tool enables accommodation providers to see how their own property is performing against those within the local market by geographic area and class of accommodation.
Screenshot of STR Accommodation Benchmarking Dashboard
Accommodation operators have a unique opportunity to learn more about the performance of B.C.'s hotel, lodge, and B&B performance, with no cost to participate.
As we all move toward recovery, it’s never been more important to strategize around pricing and understanding whether to try and recoup occupancy rates or maintain room rates.
STR’s weekly reporting tool enables accommodation providers to see how their own property is performing against those within the local market - both geographic area and class of accommodation.
How It Works
STR collects rooms available, rooms sold, and net room revenue on a monthly, weekly, and daily basis from participating hotels. Data is then fed back to all participants in reports - and via your own dashboard. All individual hotel data remains confidential and is never released to a third party.
Your participation assists not only your property, but also your local market and the entire province. Participation is fast and easy, taking less than 5 minutes a month.
Background
The BC Regional Tourism Secretariat (BCRTS) and BC Hotel Association (BCHA) have teamed up with STR to help more accommodation owners join and benefit from this program.
Weekly and monthly STR reports that detail accommodation performance across the province are provided to the Regional DMO partners each week by Symphony Tourism Services. The aim of the BCRTS partners, BCHA, and STR is to increase hotel participation so that quality and accuracy of data increases for everyone across British Columbia.
STR, BC Hotel Association (BCHA), BC Regional Tourism Secretariat (BCRTS), and Symphony Tourism Services have teamed up with to help more accommodation operators join and benefit from this program.
New Publication - Friday Fast Facts
TOTA has launched a bi-monthly newsletter capturing the latest industry research, Entitled Friday Fast Facts to provide tourism stakeholders with information to make smart business decisions. This publication will provide a regular and timely snapshot of the current state of the regional tourism industry providing in-depth insights.
The Thompson Okanagan Tourism Association has been actively monitoring the impact of COVID-19 on the tourism industry through a variety of channels over the past several months. Business intelligence has been gathered from over 1,000 tourism stakeholders in the region via telephone and online surveys; data from our partnership with Environics Analytics received and analyzed weekly; and additional research has been sourced through the UN World Tourism Organization, Destination Canada, Destination BC, British Columbia Regional Tourism Secretariat. BC Hotel Association, go2HR, Community DMO Partners, just to name a few.