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News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Join WORTH for the 2025 WORTH Leadership Summit
Join WORTH Association for Western Canada’s only summit dedicated to women in recreation, tourism, and hospitality—an inspiring event designed to uplift women, elevate organizations, and drive progress across our industry.
Join WORTH Association for Western Canada’s only summit dedicated to women in recreation, tourism, and hospitality—an inspiring event designed to uplift women, elevate organizations, and drive progress across our industry.
The Summit will take place on March 11, 2025, at the Westin Bayshore in Vancouver, British Columbia.
The Summit will bring together aspiring leaders and seasoned executives to address industry challenges and create actionable pathways for change. Participants will gain the tools and strategies to accelerate their careers and drive transformative change within their organizations. For companies, the Summit represents more than an investment in their people —it’s a commitment to shaping the future of the industry.
Highlights of the day will include:
Melanie Mark in the welcome address.
Amal Masri, founder of Fix the Broken Rung, in the keynote presentation.
Panels and Presentations featuring industry leaders such as Jen Murtagh (Maturn), and Talaysay Campo (Talaysay Tours).
Breakout Sessions tackling real-world challenges for women in the industry.
Networking at the closing reception.
Register today to take advantage of early bird pricing, available until February 1, 2025.
Country Music Awards Week to be Hosted in Kelowna September 2025
Canada’s biggest night in country music is coming to Kelowna in September 2025 for the first time ever during the Canadian Country Music Award Week.
Core to the efforts of the CCMA organization is Country Music Week. It is the focal point for the organization and its members, providing professional development opportunities, showcasing slots, and an opportunity to heighten awareness and increase exposure for Canada’s country music artists.
Hosting this event offers an exciting economic opportunity for the local community during less traveled months. According to Tourism Kelowna, ”Country Music Week 2025 is forecast to generate over 2,000 room nights (not counting fans or families), resulting in an estimated economic impact of over $11 million in Kelowna and BC.“
2025 is going to be an exciting year. If you are interested in attending events during the Country Music Award Week, sign up at the CCMA website to be the first to receive presale access.