News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
TikTok Vs Reels: Everything Hotel Marketers Need to Know
Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform.
The growing popularity of TikTok’s short format videos has also led to copycats from competitors. The biggest is Reels, Instagram’s answer to TikTok. Both platforms feature short videos that offer a light-hearted way to inject fun into a hotels’ social strategy.
With both TikTok and Reels capturing outsized attention among social media users, check out this comparison article to learn to fully leverage both of these popular platforms in your hotel marketing strategy.
Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform.
The growing popularity of TikTok’s short format videos has also led to copycats from competitors. The biggest is Reels, Instagram’s answer to TikTok. Both platforms feature short videos that offer a light-hearted way to inject fun into a hotels’ social strategy.
With both TikTok and Reels capturing outsized attention among social media users, check out this comparison article to learn to fully leverage both of these popular platforms in your hotel marketing strategy.