Wilderness Tourism Association Launches #BELLYUP Campaign

On October 18, the Wilderness Tourism Association of BC (WTA) launched the #bellyup campaign, which campaign makes the link between the fate of the wild Pacific salmon and BC's tourism industry. The campaign also calls for the removal of the open-net fish factories that are contributing to the serious decline of wild salmon stocks.

If you believe that the future of BC's tourism economy depends on the health of wild salmon and the ecosystem they support, you can get involved and support the WTA in this campaign. They are making the point that the economic impact of the loss of our destination brand Super, Natural British Columbia through the degradation of our environment will have a far greater negative impact on the provincial economy than the removal of the 60+ active fish farms and the 1,200 jobs that they support.

Ways to go #BELLYUP

• Flip your profile pictures upside down

• Post an upside-down picture

• Film and publish your own #BELLYUP video

• Like, share, and repost #BELLYUP content.

• Tag @johnhorgan4bc @ravikahlonnorthdelta and @melaniejmark in your own #BELLYUP posts.

On September 29th, WTA CEO Scott Benton, former Premier Gordon Campbell, and consultant Lisa Stevens were guests on TIABC's Wednesday Webinar series with the topic "If BC's Wild Salmon Go - We All Go". The presentation focused on how the extinction of BC's wild salmon would impact BC's Super, Natural brand and tourism businesses. They also introduced the new campaign aimed at connecting the fate of the wild salmon to BC's tourism economy. You can view the webinar in it's entirety in the link below.

If BC's Salmon Go - We All Go Webinar