Tourism Kamloops | Luv'n the Loops Passport Wins Marketing Innovation Award
Tourism Kamloops received top honours in Marketing Innovation for the 2020/21 Luv’n the Loops Passport at the BC Economic Development Association’s annual conference and awards ceremony.
The BC Economic Development Association Awards distinguish top performance in marketing innovation, community project, and recovery and resilience across the province. The awards recognize organizations for their efforts in creating positive change in urban and rural communities. In 2021, the awards committee received a record-breaking number of applications.
The Luv’n the Loops Passport is an innovative partnership with Kamloops This Week Digital and is free to use. The campaign highlights and supports small business and strives to reinvigorate Kamloops’ visitor economy by providing incentives that residents could engage with independently. To date, over 1,100 Kamloops-area residents have participated in the passport program to receive discounts at over 36 local businesses.
Seasonal prize packages encourage participants to visit several participating businesses in a certain period. The prizes include local experiences and showcase seasonal highlights.
How to Participate
To participate, visit luvntheloops.com, create an account, visit participating locations, scan the QR code to access the discount or incentive, then receive a digital passport stamp to complete the transaction. Collect 10 or more stamps to be eligible for April’s prize package as well as the grand prize package at the end of June.
As a Biosphere Committed Member
Tourism Kamloops is a Biosphere Committed company in the Biosphere Commitment Program since 2019. Since then, Tourism Kamloops has been making headway towards sustainability, while also act as a regional Biosphere champion in supporting Biosphere companies in the Kamloops area. For more information on Tourism Kamloops, visit tourismkamloops.com.
