New Mountain Biking BC Website Encourages Visitors to Dream Now, Travel Later

Through the Co-op Marketing Program, the Western Canada Mountain Bike Tourism Association (MBTA) has continued to elevate the profile of mountain biking in BC. While currently pausing all marketing activities, the MBTA has been busy working on a newly launched website, which features stunning imagery demonstrating the variety of terrain in BC, provides inspiration for road trips and encourages outdoor enthusiasts to find their ride. Key messaging is focused on dreaming about mountain biking now and travelling later, including important information on riding safely by observing COVID-19 protocols.