TOTA Fast Facts

Tourism Research Summary

The Thompson Okanagan Tourism Association is pleased to bring you TOTA Fast Facts, an ongoing snapshot of how the tourism industry has been impacted as a result of COVID-19 and an overview of how things are changing as we begin moving through the stages of recovery. This timely data will assist you in making informed decisions through understanding how industry and consumers are responding, both in the Thompson Okanagan and the province as a whole.

Business intelligence and insights are collected from tourism stakeholders in our region; data from our partnership with Environics Analytics; and research through the UN World Tourism Organization, Destination Canada, Destination BC, British Columbia Regional Tourism Secretariat, BC Hotel Association, go2HR, Community DMO Partners, and others.