eLearningU Partnership Provides Access to 350+ Tourism Online Marketing Webinars
This exciting partnership between TOTA and eLearning University will provide our stakeholder's marketing learning assistance and professional development. Watch for this bi-weekly newsletter that will highlight a specific marketing-based theme among eLearning University's library of over 350 hours of recorded webinars.
Gaining Access
Submit your completed Subscription Form to have access to the webinar library and the recordings listed below. Once you have your account, you can watch the selected recordings in this email or browse the recording library at your leisure.
Recorded Webinar Theme of the Week: Content Marketing
Amplify Your Social Media Influence with Content Marketing
According to a recent study, when making buying decisions, consumers favor online informational content above both word-of-mouth and social media recommendations. This is why every business needs a content marketing strategy. Learn how to use content marketing to create and share content that provides relevant solutions that help your community, amplifies your expertise, and builds your business authority for ranking well with online search.
A Content Marketing World: 8 Things You Need to Be Doing with Your Content Right Now
Everyone is a publisher today. The challenge for brand marketers in both B2B and B2C is that the brand story is "owned" by multiple players in the organization and that brands need great content for effectively almost all online communications. Can you drive social media without content? No. Can you drive SEO without greatcontent? No.
Content marketing strategist Joe Pulizzi will share the latest research from the Content Marketing Institute on how brand marketers are using and allocating resources to content marketing, as well as share case studies from small and large brands about how they are developing content marketing strategies that generate passionate fans and subscribers to grow their businesses. Attendees will be able to take away a number of tactics that can be executed immediately to integrate into their content plans.
Content & SEO - Top 10 Tips for Travel and Tourism
Content continues to be King, but without proper focus, planning and attention to detail running a content marketing campaign can quickly become a wasted effort. Join Jeff to learn about how to plan, create, distribute and measure relevant, high-quality content, which will maximize your online visibility to drive traffic, generate targeted leads and improve your bottom line. Leave this webinar with content and SEO tips you can implement today!
