Marsha Walden Appointed as Destination Canada’s President & CEO

Thompson Okanagan
Written By Thompson Okanagan Tourism Association

The Honourable Mélanie Joly, Minister of Economic Development and Official Languages announced the appointment of Marsha Walden as Destination Canada’s President and Chief Executive Officer.

Walden joins Destination Canada from Destination British Columbia where she served as the President and CEO since 2013. There she successfully led the newly formed provincial Crown corporation to create ground-breaking strategies for tourism development and nationally recognized, data-driven performance marketing. Most recently, her attention has focused on leading the organization to support the ongoing recovery of BC’s tourism sector.

Destination Canada’s Board of Directors wishes to extend thanks to David Robinson, who led the organization as Interim President and CEO for the past six months, as well as the Senior Leadership team for their dedication and passion throughout the past months.

Walden’s first day with Destination Canada will be August 24, 2020.

Source: Destination Canada

Thompson Okanagan Tourism Association
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