Differentiate Your Hotel with Google’s Eco-labels
When being a tourist it is important to ensure that your actions are as respectful as possible, not only to the environment, but also the local population of the destination and its cultural and heritages resources.
At Biosphere they are aware that through their Biosphere Sustainable Lifestyle methodology, they manage to involve all stakeholders with a sustainable lifestyle; called the Biosphere circle, where the commitment of destinations to sustainability is also assumed by their companies and clients, tourists, and citizens.
Google Ecolabels
Google’s new functionality ‘eco-labels’ is a tool that many are already talking about, hotels can share information about their good practices, including the option to publicize the environmental and ecological seals they hold. Such as Green Key or ISO 14001, sustainability labels such as Earth Check, as well as certifications that accredit business alignment with the sustainability of the United Nations (Agenda 2030). With Biosphere being the only sustainability certification tool capable of addressing the 17 SDGs in a comprehensive manner.
This is a great opportunity to add to your Google Business Profile (formerly Google My Business), the “Google Travel” section. The Google ecolabels are currently only available to hotels. Those that have been recognized for their environmental and sustainable efforts will include the green label "Eco-certified" in their profile, accompanied by a leaf icon. Thus, by clicking on this label visitors will access all the information about the environmental and sustainable efforts that the hotel has included in its profile.
Steps to activate your eco-label on your Google profile:
In order to activate this icon on your profile, you must have a badge / certification that is recognised by Google. If you already have an accreditation from one of these certifiers, log in to Google and start reporting all the information about your sustainability efforts.
Go to your Google Business Profile
Select the "Information" tab and go to the "Hotel Attributes" field
Inside you will find the "Sustainability and Eco-certifications" section where you can communicate all your good practices.
