BC Lodging & Campground Survey Reveal Most Bookings Come from Repeat Customers
British Columbia Lodging and Campgrounds Association’s (Canada) Annual Occupancy and Rate Survey Results have revealed that most bookings (52.2%) come from repeat customers.
The survey was conducted on BCLCA members with ten or more campsites in January 2022. The goal of the survey was to gain a better understanding of the performance of all private sector campgrounds in 2021.
The research objectives were to understand the bookings in 2021 compared to 2020, to gauge the occupancy rate for 2021 compared to 2020, to identify the market origin for 2021 compared to 2020, to measure changes in average rates in 2022 compared with 2021, and, to determine the outlook for 2022. Highlights of the survey include:
Efforts to minimize cancellations start with cancellation policies; (42%) characterize their policy as flexible, while 40% say their policy is moderately flexible.
In 2020, the pandemic drove visitors’ average length of stay notably higher than pre-pandemic.
In 2021, visitors continued staying longer in one location and increased the length of stay up to 5.0 nights.
Average Maximum nightly rates are increasing for all site types in 2022, with Full Service and Tent sites increasing the most (up 5.5% and 8.2%, respectively, over 2021 rates).