Big White Ski Resort Apologizes for Comments Regarding Travel on Highway 3

Originally published by Big White Ski Resort on November 30, 2021.

“Big White Ski Resort Ltd would like to send out sincere apologies to those affected, triggered or concerned by our comments made to the media earlier this week. Our intention was never to diminish the devastation of flooding throughout the province of British Columbia, but to give some certainty to the travelling public, families and the tourism industry during the upcoming holiday season.

“I have watched the flooding, and the crisis which has unfolded, closely, and share in the grief of those affected. The comments I made regarding travel on highway 3 come from my position on various tourism boards throughout British Columbia, with the effects on Big White Ski Resort as an example. I deeply apologize, and recognize fully how my comments could be misconstrued as insensitive. Like you, our number one priority is to ensure everyone is safe during these exceptional and heart-breaking weather patterns. We know many people look forward to the holiday season, whether they are taking a ski holiday or are visiting friends or family in the interior or on the coast. Again, I am deeply sorry and we are thinking of those affected and those on the frontline during these storms.””

- Michael J. Ballingall, Senior Vice President, Big White Ski Resort Ltd.

Big White Ski Resort Ltd will not be providing further comment at this time to allow space for those affected by the current storms.