Indigenous Tourism Association of Canada (ITAC) Received $2 Million in Funding From Destination Canada

As part of a long-term partnership, the Indigenous Tourism Association of Canada (ITAC) is excited to announce a new investment from Destination Canada of $2 million in funding and $950,000 of in-kind support, in an effort to stabilize the Indigenous tourism sector.

The funding ensures ITAC can move forward with their new sales and marketing campaign, entitled The Original Original, promoting Indigenous tourism operators from coast to coast to coast and helping to rebuild the Indigenous tourism industry, which was disproportionately devastated by the pandemic.