Visitor View Provincial and Regional Highlights - Thompson Okanagan Region

Research

Aug 14

Research Overview

Visitor View Canada provides the insights the tourism industry needs to understand, market to and grow their business with Canadian travelers.
Visitor View produces neighborhood-level estimates of overnight Canadian visitors to Canada, the provinces and territories, or one of Canada’s 85 tourism regions as defined by Destination Canada.
Estimates are provided for the total number of visitors, the number of trips and the number of nights spent in each province or tourism region.
Visitor View is based on anonymized, consent-based location data
Quarterly and annual estimate data is available starting with January 2017 to allow for analysis of historical trends

Thompson Okanagan Highlights

To date (Jan-June 2020) 512,533 BC residents have travelled to the Thompson Okanagan and stayed 2,235,139 nights
The average number of night stays year to date 2020 is 4.4, compared to 5.7 in 2018 and 5.6 in 2019
August was the peak month of travel for BC Travellers to the Thompson Okanagan in 2018 and 2019. To date, June has been the most popular month of 2020, with BC Travel to the Thompson Okanagan down over 130,000 or 39% compared to June 2019
Vancouver, Surrey and Kamloops were the top origins of BC travellers travelling to/within the Thompson Okanagan in 2018, 2019 and 2020 to date, although visitor counts have dropped dramatically in 2020 due to the COVID-19 Pandemic
The top PRIZM Segments of Households travelling to the Thompson Okanagan Country and Western, Backcountry Boomers and Scenic Retirement. The Top 10 PRIZM Segments represent 67% of the households in BC who have travelled to the Thompson Okanagan Region year to date

British Columbia Highlights

To date (Jan-June 2020) 1,509,300 BC residents have travelled within BC and stayed 9,668,500 nights
The average number of night stays per month is between 2.2 - 2.8 nights
August was the peak month of travel for BC Travellers in 2018 and 2019. To date, June has been the most popular month of 2020, with BC Travel down over 400,000 or 41% compared to June 2019
Vancouver Coast and Mountains was the most visited BC Region frequented by BC Travellers in 2018, 2019 and 2020 year to date, followed by the Thompson Okanagan
Vancouver, Surrey and Burnaby were the top visitor origin locations of BC travellers in 2018 and 2019. To date in 2020, Vancouver, Surrey and Kelowna have been the most popular, although visitor counts have dropped dramatically due to the COVID-19 Pandemic
The top PRIZM Segments of Households travelling in BC are Suburban Sports, Country and Western and Scenic Retirement. The Top 10 PRIZM Segments represent 44% of the households in BC who have travelled within BC year to date