Tourism Research Roundup - June 2022
The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat and the British Columbia Hotel Association.
We are sharing information with our stakeholders through a series called Research Roundup, which includes custom reports created by Symphony Tourism Services of highlights from a variety of courses including:
Destination Canada
Destination BC
Travel and Tourism Research Association
Destination Analysts
UNWTO
BCHA/STR/BCRTS
Destination Think
Environics Analytics
Learn more about the Thompson Okanagan Tourism Resiliency Program at TOTABC.org/Resiliency
For more information on research or fees for service contact:
Symphony Tourism Services, a subsidiary of the Thompson Okanagan Tourism Association
778-721-5448
BCRTS Research Roundup - August 20, 2021
The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat and the British Columbia Hotel Association.
We are sharing information with our stakeholders through a series called Research Roundup, which includes custom reports from our research program and highlights from a variety of courses including:
Destination Canada
Destination BC
Travel and Tourism Research Association
Destination Analysts
UNWTO
BCHA/STR/BCRTS
Destination Think
Environics Analytics
Learn more about the Thompson Okanagan Tourism Resiliency Program: https://www.totabc.org/resiliency
FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:
Kelly Galaski, Managing Director for Symphony Tourism Services, a subsidiary of the Thompson Okanagan Tourism Association
778-721-5448
Destination Canada’s Explorer Quotient (EQ) Market Segmentation Update
Thompson Okanagan Tourism Association
Destination Canada’s Explorer Quotient (EQ)
Market Segmentation Program Update – 2019
EQ Composition by Top Markets
British Columbia
The BC Household Market is Dominated by:
Free Spirits at 20%
Authentic Experiencers at 15%
Rejuvenators at 14%
Cultural Explorers at 13%
Cultural History Buffs at 11%
Alberta
The Alberta Household Market is Dominated by:
Authentic Experiencers at 18%
Gentle Explorers at 17%
No Hassle Travellers at 16%
Free Spirits at 14%
Cultural Explorers at 10%
Ontario
The Ontario Household Market is Dominated by:
Free Spirits at 18%
No Hassle Travellers at 14%
Rejuvenators at 12%
Authentic Experiencers at 11%
Cultural History Buffs at 10%
Washington State
The Washington State Household Market is Dominated by:
Authentic Experiencers at 19%
Gentle Explorers at 12%
Free Spirits at 11%
Cultural Explorers at 11%
Virtual Travellers at 9%
Source: Environics Analytics
For more information on Research or Fees for Services Contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448
For more research information by TOTA, Visit us online at: https://totabc.org/research/