BCRTS Research Roundup Thompson Okanagan Tourism Association BCRTS Research Roundup Thompson Okanagan Tourism Association

Tourism Research Roundup - June 2022

 

The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat and the British Columbia Hotel Association.

We are sharing information with our stakeholders through a series called Research Roundup, which includes custom reports created by Symphony Tourism Services of highlights from a variety of courses including:

  • Destination Canada

  • Destination BC

  • Travel and Tourism Research Association

  • Destination Analysts

  • UNWTO

  • BCHA/STR/BCRTS

  • Destination Think

  • Environics Analytics

Learn more about the Thompson Okanagan Tourism Resiliency Program at TOTABC.org/Resiliency


For more information on research or fees for service contact:

Symphony Tourism Services, a subsidiary of the Thompson Okanagan Tourism Association

info@SymphonyTourism.ca

778-721-5448

 
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BCRTS Research Roundup Thompson Okanagan Tourism Association BCRTS Research Roundup Thompson Okanagan Tourism Association

BCRTS Research Roundup - August 20, 2021

The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat and the British Columbia Hotel Association.

We are sharing information with our stakeholders through a series called Research Roundup, which includes custom reports from our research program and highlights from a variety of courses including:

  • Destination Canada

  • Destination BC

  • Travel and Tourism Research Association

  • Destination Analysts

  • UNWTO

  • BCHA/STR/BCRTS

  • Destination Think

  • Environics Analytics

Learn more about the Thompson Okanagan Tourism Resiliency Program: https://www.totabc.org/resiliency


FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:

Kelly Galaski, Managing Director for Symphony Tourism Services, a subsidiary of the Thompson Okanagan Tourism Association

sts@totabc.com

778-721-5448

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*Research Thompson Okanagan Tourism Association *Research Thompson Okanagan Tourism Association

Destination Canada’s Explorer Quotient (EQ) Market Segmentation Update

Thompson Okanagan Tourism Association

Destination Canada’s Explorer Quotient (EQ) 

Market Segmentation Program Update – 2019

EQ Composition by Top Markets

British Columbia

The BC Household Market is Dominated by:

  • Free Spirits at 20%

  • Authentic Experiencers at 15%

  • Rejuvenators at 14%

  • Cultural Explorers at 13%

  • Cultural History Buffs at 11%

Alberta

The Alberta Household Market is Dominated by:

  • Authentic Experiencers at 18%

  • Gentle Explorers at 17%

  • No Hassle Travellers at 16%

  • Free Spirits at 14%

  • Cultural Explorers at 10%

Ontario

The Ontario Household Market is Dominated by:

  • Free Spirits at 18%

  • No Hassle Travellers at 14%

  • Rejuvenators at 12%

  • Authentic Experiencers at 11%

  • Cultural History Buffs at 10%

Washington State

The Washington State Household Market is Dominated by:

  • Authentic Experiencers at 19%

  • Gentle Explorers at 12%

  • Free Spirits at 11%

  • Cultural Explorers at 11%

  • Virtual Travellers at 9%

Source: Environics Analytics

For more information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

For more research information by TOTA, Visit us online at: https://totabc.org/research/

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