Manic Monday | #BCTourismMatters - Get Involved
This week, May 27th to June 2nd we celebrate National Tourism Week in Canada. This initiative, hosted by the Tourism Industry Association of Canada (TIAC) and supported, in our province, by the Tourism Industry Association of BC (TIABC), is an important opportunity to bring attention to, and raise awareness of, the valuable role tourism plays in our national, provincial, regional and local economies.
In the Thompson Okanagan alone, the tourism industry is our number one economic driver delivering more revenue and employment than our more highly profiled counterparts such as forestry, oil and gas and high tech.
Our message needs to be loud, proud and collaborative. Through a coordinated approach, we can work to ensure policy decisions and regulations recognize the importance of tourism and consider impacts on the industry before governments make changes.
There are multiple ways to take part in events this week to elevate the tourism message to our residents, politicians, visitors and potential guests; starting with the hashtag #BCTourismMatters. The following are a few of the ways you can help spread the word and for more information go to:
Take and share images of your community taking part in Tourism week activities
Follow Thompson Okanagan, Route 97, TIABC, go2HR, Destination BC on our collectively social channels; share and retweet
Engage with local media and encourage them to become involved in expanding the tourism message
Forward your videos and stories on the tourism initiatives to TOTA, TIABC and Destination BC
Share exceptional customer service stories with go2HR
Use these resources to help explain Tourism Week to industry and media:
Share the Destination BC infographics on social media:
Letter sent to TIABC members and local government – Tourism Week letter to stakeholders May 22, 2018
For more information and details on all the ways you can become involved, go to our website. We have the power to shape our destiny as an industry. Tourism Matters; BC Tourism Matters - Get Involved.
Glenn Mandziuk, TOTA President & CEO
