Manic Monday | Research Highlights the Significance of Tourism in the Thompson Okanagan
While I am certain that most of you will take the time to read the new research TOTA has posted to our News Centre I thought I would recap a few of the highlights to tweak your interest.
This research is based on our work with TELUS Insights, which aggregates cell phone tower data and provides raw information to our research group. The information posted now is the 2018 year in review baseline. The next post will be Jan-May 2018 compared to 2019.
It is important to note that the figures below are for visitation from out of the region. No travel by residents of the Thompson Okanagan within the Thompson Okanagan is included in these figures.
In 2018 the Thompson Okanagan Region saw:
9.6 million (minimum one night) overnight stays
84 % or 8.1 million were from domestic markets
16 % or 1.5 million were from international markets
Canadian travel into the region was 56% from BC, 27% from Alberta and 5% each from Saskatchewan and Ontario
The US lead international visitation at 65% followed by Australia, Germany and China at 7%, 5% and 4% respectively
As you read through the report you will find many more interesting pieces of data including details on the types of visitors we are attracting identified through Destination Canada’s Explorer Quotient (EQ) Market segmentation program and Environics Analytics research.
If you are interested in learning more or how you can apply our research and insights to your business or organization contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association
Managing Director for Symphony Tourism Services
sts@totabc.com
Glenn Mandziuk, TOTA President & CEO
