Manic Monday | Curiouser and Curiouser
“Curiouser and curiouser” are words that for many bring back images from Alice in Wonderland and date back to the original book which was published in 1865! Interestingly, Alice was on a bit of a road trip herself when she hoped down the rabbit hole and found the world of Wonderland. Well we know, that for those who are ready we have a bit of a wild and wonderful road trip in store for our visitors as they explore Route 97.
The proper word of course is “curious”, which has a number meanings some of which are quite unexpected, many of them suggesting that one’s interest or attention to something may be inexplicable or highly unusual, prying or even somewhat meddlesome.
That is not exactly what our team at TOTA is hoping to spark in our guests as we launch our new marketing program this week. With the unveiling of our new Route 97 Experiences Guide, website and social media program and with the support of our partners at North Central Washington Economic Development District, Destination BC and industry stakeholders we definitely do want to spark that truly curious person in all of us. The one that desires to learn more, see more, know more and enjoy more. Check out the new site at www.route97.net.
Our challenge to our guests is to Live Curious – Drive Curious – Be Curious. Step out of the confines of the regular and expected to find more than you could have imagined, change in ways you never expected and do things that bring out the best in you, the daring in you and the joy in you. Shake off the work world, leave the stress of the city behind, take yourself back to a simpler time and just drive that highway.
As you explore the many options along the incredible Route 97 that extends from Weed California to the Gold Rush Trail you may just even run into the White Rabbit (at Three Blind Mice Trail) or imagine find yourself a bit of a Mad Hatter after a few locally distilled beverages but we assure you this is one looking glass you won’t want to put down.
For more on Route 97 and how to get your business on line and out in front of visitors and potential guests contact Meaghan Racine at marketing@totabc.com
Glenn Mandziuk, TOTA President & CEO
