Manic Monday | Christmas comes early... and it's a good thing!

You might think this is a reference to the rather chilly start to our summer season but that is not what this musing is about. Nor is it a comment on the many unique marketing initiatives that take place around the concept of Christmas in July, something we are all feeling a bit of at the moment.

Christmas comes early to the Thompson Okanagan is the launch of our second Remarkable Experiences program commencing Fall 2016. This years focus is on working with Stakeholders that have winter products (non ski).

Destination BC, together with TOTA, will be looking for up to 25 stakeholders interested in analyzing and potential developing or reinventing their winter product offering, and assisting in building their winter business through online and social media tools.  Tools that will help make it easier for visitors to research, book, and ultimately broadcast to their social network about their remarkable experience at your remarkable experience.

This program successfully launched last year as a pilot with 10 of our Rail Trail operators and was extremely well received. Their input and feedback has been captured and adapted into this years program creating an even more rich hands on learning experience that will positively impact your results.

Interested in building winter business?... Join Destination BC and TOTA on this journey of discovery and help create a diverse, robust and healthy tourism economy for the region that extends well beyond our traditional seasons.

For more information or to learn how to sign up for this program email us at experiences@totabc.com.

Glenn Mandziuk, TOTA President & CEO