Manic Monday | Millennials and Boomers - unique and yet similar

While you may not think that recruitment brochures and videos are anything novel, we hope when you watch these you might find they have been created slightly different then the norm.

Our teams collaborated with Millennials and Boomers through a series of meetings and interviews, having general conversations about their past, current plans, considerations for the future and identifying potential motivators for employment. Surprisingly or perhaps not so surprisingly we discovered that these two groups often overlapped in their goals and aspirations related to potential job opportunities and many had similar ideas around their "first" or "next" careers.

Frequently both groups indicated that being outside, doing something that made a difference, achieving some form of personal growth, helping others and having variety in the experiences they were having where all factors in their consideration of potential positions. These married nicely with many tourism opportunities and aligning the two became the focus for the video development.

We hope you will take the time to watch and share these videos and to consider their comments as you recruit for the coming season and the coming year.

Millennials and Boomers, they have been raised in vastly different eras, exposed to dramatically different forms of technology and both are navigating their way through life in unique and yet often very similar ways.

Boomer video: https://youtu.be/8-QCOntSkyQ
Millennials video: https://youtu.be/TFfvKgp-Rtg

Glenn Mandziuk, TOTA President & CEO