Manic Monday | Best Kept Secrets...

"Best kept secret",  what is wrong with that statement? Well, in my opinion just about everything.

There has long been some kind of bizarre cache around the idea of an area, activity, event or other tourism product being a wonderful secret;  hidden treasure; uncharted territory. But those secrets are deadly to operators working hard to develop a livelihood in the tourism industry.

While marketing and advertising may be a far too costly an endeavor for many small businesses there are many ways in this current world of social media to ensure you are not hiding from your potential consumers.

Route97.net, our new website, is working hard to tell the story of our region from one end to the other supported by ongoing social media activities linked through Facebook, Twitter, Google Plus and Instagram.

There are a number of ways to engage with Route97.net at variable costs and some opportunities are provided complimentary. The newly launched Events Page on Route97 provides stakeholders with an easy to upload template where you can promote festivals and special events taking place in your community or at your business and it is available at no cost. There are also a wide variety of advertising opportunities designed to meet most budgets.

Best Kept Secret or Best Known in the Region.....the choice is yours...

Glenn Mandziuk, TOTA President & CEO