Manic Monday | Heading to the Net...
"I skate to where the puck is going to be, not to where it has been" - Wayne Gretzky.
These thought provoking words are often quoted by Destination BC's President and CEO Marsha Walden as our provincial tourism team strives to ensure that travel to British Columbia is elevated from consideration to selection by both domestic and international travellers.
It is no small challenge in 2017 to continue to anticipate where the puck is going in tourism with so many variables effecting travel decisions but it is critical to ongoing success in a highly competitive arena.
One area where Thompson Okanagan Tourism has adopted this thinking is in our focus on the development of Regional Rail Trails. Our team envisions the potential; the future product and the extraordinary opportunity that our communities have to embrace the Rail Trails. They are focused on the end result which can and will ultimately bring international attention and visitors to our region along with the economic benefits to our communities small and large.
Without question, there is much work to be done; special interest groups to be aligned; conflicts to be solved; funds to be raised and consistency and quality concerns to be addressed however staying focused on where this puck is going is critical to ensuring ultimate success. With a collective focus placed on the development of this tourism experience, moving toward the desired outcomes is not only possible but almost impossible to stop. This puck is in motion ...and the goal ....placing it firmly in the net.
Glenn Mandziuk, TOTA President & CEO
