Why Your Digital Presence Is Essential
Do You Know How Much More Essential the Pandemic Has Made Your Business' Online Presence?
Recent studies have shown the tremendous growth in online shopping not just since the Pandemic but certainly, COVID-19 has exponentially added to those that are surfing and shopping from the comfort of their computer, Ipad or phone.
It was reported this week that in 2016 Canadian consumers, purchasing from Canadian companies (excluding any foreign retailers) spent $12.3 billion, compared to $22 billion in 2019 and up a further 6.0 percent in 2020 hitting an all-time high of $32.8 billion.
The consumer has been changing for years now however that change is happening far more rapidly in the past 11 months. Online is important to your business as we move through this period and into what will be a time of recovery.
As part of the ongoing BC Tourism Resiliency Network, our Program Advisors want to assist you in navigating what can be the intimidating and challenging digital world.
The Digital Support and Literacy Program has been developed to provide tourism businesses with one on one guidance in determining where you currently are digitally and where your business needs to be.
As part of this program, a digital marketing expert will offer complimentary services to:
Make urgent updates to your website, such as changes to your operations and the addition of your COVID-19 Safety plan
Claim your Google My Business listing
Set up your TripAdvisor listing (linked to the HelloBC listing)
Set up a social media account (Facebook, Instagram)
Provide recommendations on where your efforts should be focused now and into the coming weeks.
Now is the time to make sure your business is competitive and easily accessible to consumers as we move toward a time in the near future when our visitors are coming back.
Registration information will be available later this week and will be found on TOTABC.org/resiliency.
- The TOTA Team
Recent News Highlights
