Make Sure You Have All the Facts
A lot has been written and discussed as it relates to the state of the Tourism Industry in British Columbia. Much has been misunderstood, inaccurately represented, or misleading. It is critical that we develop a shared understanding of the current facts.
The British Columbia Hotel Association (BCHA) together with the Tourism Industry Association of British Columbia (TIABC) are coming together to co-host a webinar to present detailed and accurate information on the present realities, challenges, and concerns faced by our tourism industry.
This presentation will provide clarity and important data, as well as outline the work these associations are doing to assist and steward the tourism industry to move forward. They will offer key messaging for the industry to better articulate and amplify the needs of our industry and will conclude with a Q&A session to answer any questions.
Tourism has been dramatically and negatively impacted by the COVID-19 crisis. While there are isolated stakeholders and locations in B.C. that have experienced an upturn in business over the summer, this is not widespread. More importantly, it does not negate the losses of the spring and the losses anticipated to continue into fall and winter.
The future of Tourism in British Columbia rests with all of us. This is our industry and it is our responsibility to ensure its long term viability for ourselves and those to come. One key component is to ensure we work collectively, speak knowledgeably, and present a unified voice.
Please make a point to attend this Webinar on September 2, 2020 at 1 p.m. Register below today and a zoom link with meeting details will be forwarded prior to the event.
