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Fall WestJet Wine Tastings

In partnership with WestJet, and Carson Air, the Okanagan Wine Festivals’ ever-popular Fall WestJet Wine Tasting takes place at the Kelowna International Airport in one of the city’s most unique venues, the Carson Air hangar. With the largest capacity of any indoor wine tasting in the Okanagan, this venue design is a guaranteed crowd-pleaser. Join […]

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The British Columbia Lieutenant Governor's Wine Awards

Introducing our Province’s most prestigious wine competition – The 2nd annual British Columbia Lieutenant Governor’s Wine Awards.  It is a merger of the province’s two premier judging competitions and is presided over by the Lieutenant Governor of British Columbia.  A celebration of the best wines from across our Province with Bronze, Silver, and Gold medals […]

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Okanagan Wine Festivals and Valley First present Sensation: The fall wine festival finale. A wine tasting for the senses.

Wine + Food + Culture. A wine tasting event for the senses, Sensation is a festival that pairs B.C. wine with only the very best in art, music, food, and culture. As you explore the beautiful Penticton Lakeside Resort and Conference Centre see how different wines of the region have been paired with equally elevated experiences; […]

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Regional Monthly Highlights: Read the full report here: Thompson Okanagan Monthly Overview January – July 2019 Total Visitation from Canadian travellers to the Thompson Okanagan Region increased by 14% in July 2019. British Columbia, Alberta, Saskatchewan and Ontario are the top 4 Visitor Origin Locations: BC visitation increased by 12% in July Alberta visitation increased by […]

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Our research team has been working closely with TELUS Insights for the past 2 1/2 years using aggregated cell tower data to more fully understand visitor volumes and travel patterns into our region. We are very pleased to say their combined efforts have afforded us the ability to receive timely and relevant visitor data that enables us to […]

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The Kettle River Museum is a non-profit charitable organization. Annual fundraising is necessary to keep the museum and the historic Kettle Valley Railway from Midway, B.C. (Mile ‘0’) to Penticton alive and relevant. Cyclist from all over the world often start or finish their KVR BIKE TRAIL cycling experience at the museum. This trail begins […]

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Friday, August 8, 2019 FOR IMMEDIATE RELEASE Who: Davison Orchards What: Apple Harvest Festival When: Weekends (Fridays, Saturdays, Sundays) in September, 2019 Where: 3111 Davison Road Vernon BC Apple Harvest Celebrated at Davison Orchards All the hard work of caring for thousands of Davison Orchards apple trees is coming to fruition now. September is by […]

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The Cahoot’s Kitchen is coming to town! The Cahoot’s Kitchen has partnered with the Harpur Family Farm to host two evenings of five course meals with local wine and beer pairings. Their sold-out event on August 22nd led them to setting up for a second open air affair on August 23rd. The evenings will have […]

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go2HR, BC’s tourism human resource association, recently released the BC Tourism Human Resources Strategy 2019. The document covers the industry’s job growth projections up to 2028, workforce challenges facing the industry, and the strategies and activities needed to recruit, retain and train the workers required to meet the labour needs. Click here to download today

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After 17 years at the helm of go2HR, BC’s tourism human resource association, CEO Arlene Keis will be retiring soon, so the organization has begun the search for a new leader. If you, or someone you know, might be interested, please find the job posting here.

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The Thompson Okanagan is committed to becoming a world-renowned accessible destination. The goal is to promote full inclusion and accessibility in all aspects of community and tourism. This includes all experiences, products and services in the Thompson Okanagan region. This work is in line with and inspired by the United Nations’ Sustainable Development Goals, especially […]

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For the 2019-2021 term TIABC is seeking five (5) candidates: From the DMO category one (1) are required for a two-year term From the Sector Association category sector two (2) is required for a two-year term From the Business Membership category two (2) are required for a two-year term As per the bylaws, the Tourism […]

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One of the first steps to becoming COR certified is to identify an internal champion who will lead the process for your organization and become a knowledgeable resource about COR. The COR internal auditor is an employee of an organization who completes the auditor training for the purpose of conducting internal COR maintenance audits and […]

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Join us for a long table dinner on the patio! Perfectly paired to showcase this Similkameen Valley winery’s portfolio of excellent vintages, we’ll celebrate “harvest style”, at communal tables. Share a meal and a bottle, and make some new friends down here at the beach! Raise a glass to the bounty of this beautiful region […]

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We are thrilled to announce that Mission Hill Family Estate has claimed the title of Canada’s Winery of the Year at the 2019 WineAlign, National Wine Awards of Canada. This is the fifth time Mission Hill has won this prestigious title, more than any other winery in the history of this competition. This award would not be possible […]

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August 5, 2019 Thompson Okanagan Wildfire Update With the summer well underway and hot, dry conditions present across the entire region, the Thompson Okanagan Tourism Association (TOTA) have enacted our Emergency Plans in response to present wildfire activity. There are currently two wildfires of note in the region, including the most recent Eagle Bluff Fire, […]

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Please take a moment to take this Regional Pledge Survey – Your comments are important. All of us have made a choice to live in the Thompson Okanagan for a reason. Some people were born here and have come to appreciate that no matter where else they travel, no matter what exotic location they have explored or […]

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Baldy Mountain Resort, BC (Wednesday, July 31) – While they may not be at Kardashian level yet, The South Okanagan’s own Baldy Mountain Resort broke the internet on Wednesday. The resort’s Early Bird Season Pass campaign was due to wrap up it’s final day on Wednesday, July 31st and skiers and riders came out in droves to […]

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Lake Country, BC – The Lake Country Public Art Commission just released a Public Art Call for an outdoor permanent Indigenous public art installation along the Pelmewash Parkway. “The goal of this public art project is to provide an opportunity for Indigenous Okanagan artists to create and implement artworks that will enhance the Pelmewash Parkway corridor,” […]

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Hundreds of visitors beat the summer heat at Big White’s annual Ciderfest this past Saturday. The event, now in its fourth year, saw nine cideries from across the province pour 3,600 samples for roughly 1,000 festival goers. Cideries included Somersby, The BX Press Cidery, Sea Cider Farm & Ciderhouse and others. In addition to the cider […]

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The communities of Vernon, Kelowna, Oliver, and Osoyoos have been featured in ParentMaps article “Best Pacific Northwest Family Adventures Along Highway 97 – Amazing kid-friendly stops in Washington, Oregon and British Columbia.” The coverage is a result of a Media FAM brought to TOTA by Tourism Vernon and features the following local businesses: Davison Orchards […]

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The fourth annual Ryga Arts Festival will be held in Summerland from August 24th to September 1st, featuring a diverse blend of concerts, theatre, spoken word, and visual arts, totaling 19 unique events. The festival celebrates the legacy of George Ryga (1932-1987), the great Canadian author who lived and worked in Summerland. Ryga was one […]

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Photography & Words: Chris Pilling Presented by Sun Peaks Resort 20 years, 20 summers of some of the best mountain bike lift access that the BC interior has to offer. In the bike park’s earliest days the resort’s trail crew doubled as medics while they worked to scratch the first trails onto a blank canvas. And […]

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Sample five of our newly released wines and a delectable food pairing in the Great Estates Wine Experience Centre at the Penticton Lakeside Hotel. Our recent vintages have developed and evolved and are now ready for you to enjoy!  We’re pleased to feature: Inniskillin Okanagan Reserve Fume Blanc, Inniskillin Okanagan Discovery Series Zinfandel, Jackson-Triggs Grand […]

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Regional Highlights Note: The Thompson Okanagan region experienced localized flooding during the month of June 2018 and forest fires/heavy smoke during the month of August 2018. 2019 Year-to-Date trends: Thompson Okanagan Year to Date Monthly Overviews Canadian Travellers – Visitation to the Thompson Okanagan Region is down 6% year to date (January-June 2019) compared to Jan-June […]

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You took your vows, and made your promises. Now fast-forward to today, when you’re still just as much in love as ever.   Only now, you share a much richer story! Celebrate it at Watermark.   Our gorgeous beachside resort is the perfect place to start the next chapter in your epic tale.   Reconnect with […]

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