Marketing

Marketing Archives

Destination BC’s Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. Recently released are two research documents by Nancy Radman, Senior Researcher Destination BC. The documents are titled – Introduction to the Net Promoter Score […]

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Book your space today…“Our Story” is the official Thompson Okanagan lure guide targeting our  key travel trade, media and out of region consumer markets. Guide content aligns with the Thompson Okanagan ten-year regional tourism strategy. The 2016 guide will be a minimum of 44 pages with experience-based content, a comprehensive. Regional map which is designed […]

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The Caravan has now returned back to the Thompson Okanagan! After months of planning and organizing the TOTA team and its participating Stakeholders have now returned home from the Caravan event in  Seattle. CaravanFest, “A Curation of Thompson Okanagan Essentials” was the feature destination of Seattle’s Travel, Trips and Adventure GEAR Expo. This consumer show, […]

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2015 at the Visitor Centre started strong and continues to improve steadily. The Visitor Centre opened on the Thursday May 14, prior to the long weekend. We have seen significant increase in visitor volumes compared to last year and have remained consistent so far this season. 2015 Visitor Centre Monthly Visitor’s May: 1,903 June: 4,196 […]

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