Marketing

Marketing Archives

It is encouraging to learn that indications from recent surveys, online traveler sentiment research, and direct one to one telephone canvassing strongly suggest a global desire for travel post “lockdown.” While some individuals may already be starting to take short trips and make regional travel plans, others are actively planning and preparing to continue to […]

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Thompson Okanagan Accessibility Guide

The Thompson Okanagan Tourism Association invites you to participate in the 2020 Travel Guide. Like you, TOTA is committed to becoming a world-class, universally accessible destination for all and, through this guide, we will highlight barrier-free tourism adaptive outdoor adventures and services experiences throughout the region.  Tap into this emerging market for longer stays, and […]

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Thompson Okanagan Accessibility Guide

The Thompson Okanagan is committed to being an inclusive and welcoming destination and through our brand new travel guide, we will be highlighting barrier-free tourism experiences throughout the region. Do you offer accessible parking? Do you have an accessible entrance? Do you have an accessible washroom? If your business is friendly for those with mobility […]

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Advertising Space in the 2020 Route 97 Road Trip Map is now 85% Sold! Secure your spot now to avoid disappointment. Due to overwhelming demand, a Route 97 Road Trip Map will be published and distributed across BC and WA in 2020. Advertising opportunities are now available for interested stakeholders. Where Will the Map Be […]

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Due to overwhelming demand, a Route 97 Road Trip Map will be published and distributed across BC and WA in 2020. Where Will the Map Be Distributed? 50,000 Copies will be distributed throughout Visitor Centres in British Columbia (40,000 copies) and Washington State (10,000 copies from Wenatchee to the Oroville Border) 5,000 Copies will be available at […]

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Welcome to Route 97! Where the freedom of the open road meets the North Central Washington and the Thompson Okanagan of British Columbia regions.. Be curious, explore Route 97 and all it has to offer 2019 Route 97 Road Trip Guide & Map Advertising still available now Book Your Ad Now Deadline for booking is February […]

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Book Now for the 2018/19 Cooperative Marketing Opportunities The Route 97 Road Trip Map Guide will be enhanced for the 2019 edition with a focus on Road Trip loops and businesses and activities surrounding them. Route97.net will be re-developed to showcase our Road Trips. Advertising will move away from the current Service Directory style to banner ads that will […]

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Throughout the winter, promotion of Route 97 continues with a focused effort of marketing in British Columbia, Alberta and Washington State. The objective is to create awareness of winter product available and inspire travel to the region. All operators with winter product receive a free link on the Wonder of Winter section on Route 97. Send […]

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Book your space for the 2018 Route 97 Road Trip Map Guide! Digital and Print Guide Bundle Starts at $625 + GST The 2018 Route 97 Road Trip Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations throughout BC. […]

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Fall Promotion of the Route 97 region is focused primarily on the BC and Alberta markets. Due to additional support from Destination BC for fire recovery efforts we were able to supplement our fall campaign with additional tactics. For more information on the Route 97 Program visit http://totabc.org/programs/route-97/ Fall Campaign Highlights Our focus continues on […]

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Summer Promotion of the Route 97 region is focused on the BC and Alberta markets through our PPC campaign and social media activities. For more information on the Route 97 Program visit http://totabc.org/programs/route-97/ New Content A series of Road Trip video shoots with drone footage are happening throughout the summer and into the fall. The […]

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Route 97 Touring Program Book NOW for 2018 Print Guide or the 2017 Digital Campaign! The Route 97 2017/18 Touring Program is TOTA’s flagship destination marketing initiative that promotes the entire region. This integrated marketing program includes exposure for your business or community through digital marketing, print option, consumers shows, contesting and media. Route97.net content […]

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Promote your destination through the Route 97 blog. Route 97 targets the touring and exploring markets in BC, AB and WA. Share your destination story by submitting a Blog! All blogs will be reviewed prior to publishing and we will add a link to the corresponding Route 97 road trip page that features your community. […]

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Interior Cascades Route 97 Touring Program Road Trip Map Guide and Website Update The 2017 Road Trip Map Guide is now in circulation. The TOTA team have been on the road distributing guides throughout North Central Washington and the Thompson Okanagan. Distribution continues throughout the Province at Visitor Centres. CanaDream RV travellers will now have […]

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Spring Content launched for Route97.net Content development continues with the launch of Spring Dreams the newest seasonal section of Route97.net. Spring content is highlighted by a series of “Route 97 Trails” including Rail Trails, Indigenous Experiences, Golf Trail, Local Flavours featuring the Ale Trail, Culinary Trail, Farmers Market Trail, Fruit Stand Trail and the Wine […]

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  Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities, click here Route 97 – Book NOW for 2017 Print Guide and Spring Digital Campaign Bundle! The Route 97 2016/17 Touring Program is TOTA’s flagship destination marketing initiative that promotes the entire region. This integrated marketing program includes exposure for your business […]

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Howard Grieve, Travel Trade and Media Specialist for TOTA manning the BC Lodging and Howard Grieve, Travel Trade and Media Specialist for TOTA manning the BC Lodging and Campground Association booth at the Seattle RV Show Feb 9 - 12, 2017

Thompson Okanagan Tourism Association and the BC Lodging and Campground Association teamed up to provide Seattle area residents with free camping guides and other promotional materials to help them plan their next visit to British Columbia. Howard Grieve, Travel Trade and Media Specialist for TOTA attended the 4 day event in Seattle manning a booth […]

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NEW Program Opportunities: BC Fresh Water Fishing Regulations Synopsis 2017 – 18 Coast Mountain Culture, Spring 2017 Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities, click here BC Fresh Water Fishing Regulations Synopsis 2017-18 Sales close February 18 The “BC Fishing Regs” has incredible reach! Largest angling publication in BC! Far […]

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NEW Program Opportunity:   Wine Tour Handbook Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities and to view all the 2016/17 opportunities:  http://totabc.org/programs/marketing/ 2017 Wine Tour Handbook The Wine Tour Handbook to British Columbia is very pleased to partner with the Thompson Okanagan Tourism Association (TOTA) to extend discounted rates and […]

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Be part of the Route97.net website which profiles road trips that feature all areas from the main artery of Highway 97 under the brand “Route 97 – Be Curious”. Regional Events Calendar — It’s FREE to post your event on the Route97 events calendar. For Businesses, Events or Organizations – Both Digital and Print Bundle […]

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Have a great winter product that you want us to promote?  We are in the process of launching our Wonder of Winter program designed to make sure visitors consider the Thompson Okanagan as a destination for the cooler months. Whether you’re a DMO or a business operator, we want to know what’s going on for […]

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Updates to the Thompson Okanagan Connector Visitor Centre located on Highway 97c are now complete. In December, TOTA applied for funds through Destination BC’s 2016 Innovation Fund improve overall accessibility within the centre. This project included the replacement of the Visitor Centre’s glass entrance doors to include a electronic handicap door opener and to ensure […]

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Route 97 Cooperative Marketing Opportunity Thompson Okanagan Tourism Association in partnership with the North Central Washington Economic Development District announce 2016/17 Cooperative Advertising Opportunities for Businesses and Communities. If you would like your own web page for your business or community on the Route97.net website or want to be in the 2017 print guide check […]

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The 2017 Kettle Valley Express media package has just been launched and sales are already well underway. For the 2nd year, Thompson Okanagan Tourism Association is proud to be partnering with this publication under the Destination BC Reserved Pool funding program. The Kettle Valley Express, is the most comprehensive publication available which assists in the […]

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Destination BC is happy to host any Festival and Event listings that are taking place in your community on HelloBC.com. It is a relatively simple process, and this document will clearly explain the process to you. Best of the all, it is completely free! Having the event listed on the website can help attract tourists […]

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We are excited to be sharing with you the details for the 2016 TOTA Annual Golf Tournament: Date: September 1st, 2016 Time: Shotgun Start 1.30pm Location: The Okanagan Golf Club, Bear Course Tournament website, registration details and sponsorship opportunities will be launched mid May. The 2016 TOTA Golf Tournament is for the 2nd year being […]

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