TOTA News

TOTA News Archives

MEDIA RELEASE Nov. 14, 2019–FOR IMMEDIATE RELEASE Kelowna—The Thompson Okanagan Tourism Association has launched its Regional Pledge, which provides the framework for sustainable tourism in the region for all visitors. The pledge was announced at the Indigenous Tourism Conference of Canada, today, Nov. 14, 2019. Signatories of the Pledge included Lisa Beare, Minister of Tourism, […]

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Nov. 13, 2019–FOR IMMEDIATE RELEASE Kelowna—The Thompson Okanagan Tourism Association (TOTA) has partnered with First Nations communities in the Interior to create a mobile space where artists’ works can be displayed and sold. “We are honoured to be a part of an initiative that showcases to the world the designs and culture of the Indigenous […]

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By now many of you will have seen the Press Release that formally announced the Thompson Okanagan as the newest Observatory selected by the United Nations World Tourism Organization, for participation in their INSTO program. But I am sure that most of you are scratching your head and saying what does that mean? The acronym […]

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Thompson Okanagan Tourism Association (TOTA) is committed to supporting the development of an authentic Indigenous Art Distribution Program – Indigenous Artisans Trail (IArT). We will be working with the Interior Salish Indigenous Peoples – Secwépemc, Nlaka’pamux and Syilx artists to fill the IArT Trailer with handmade artwork. The trailer will be travelling to festivals, farmers […]

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MEDIA RELEASE October 30, 2019 For Immediate Release The Thompson Okanagan Region is the first Canadian destination to join the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO), joining 27 committed partners across 5 continents. The network was established 15 years ago to “support destination stakeholders to take focused and coherent action […]

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Join us for a FREE Grow with Google Workshop Join Destination BC and TOTA for at on of the free Grow with Google session, to learn about the resources and tools available through Google that can help your business thrive, including Google Analytics, Google my Business, Google Ads, and others through a series of free […]

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I want to take this opportunity to remind everyone in the region of the International Indigenous Tourism Conference that is taking place in Kelowna in just a short few weeks, November 12th -14th. It is already the largest conference that the Indigenous Tourism Association of Canada (ITAC) has hosted and will be a tremendous opportunity to learn more about Indigenous […]

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We are very pleased this week to officially launch the new TOTABC.org corporate website. This site has been designed and developed by our corporate communications contractor Niki Kennedy and supported by each member of the team. It offers a fresh new look incorporating the organization’s refreshed brand and strong visual elements that are streamlined for an industry-first […]

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Voting is something that should be taken seriously. Sadly, as the numbers show, many people don’t take the time to participate in the election process. This is true not just of Federal, Provincial and Municipal elections, but many other opportunities that present themselves where individuals have a chance to cast a ballot. There are two […]

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The IITC taking place in Kelowna November 12th – 15th is a tremendous opportunity for tourism stakeholders in the Thompson Okanagan Region and beyond to hear the latest trends in our industry and connect with Indigenous Communities and Individuals to explore the conversations around collaboration. Often we hear that industry is uncertain of how to approach potential […]

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The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World’s Responsible Tourism Award 2019 in the 26th Annual World Travel Awards. TOTA was the recipient of the 2018 award and was named the 2019 Winner for North America earlier this year for our work and commitment to sustainability. The World Travel Awards is a renowned […]

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For me, September always feels like a new year and this also means back to school for many making it the perfect time for industry workshops. “Life-Long Learning” is not only a great phrase but more importantly a reminder to us all that now, more than ever, each of us need to continue to keep […]

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The Thompson Okanagan Tourism Association (TOTA) has entered into a unique digital technology partnership with ‘Canada’s leading content creation company,’ Bell Media. Bell Media Mobile launched a Route 97 Digital Mobile Campaign on September 15, utilizing proprietary mobile technology in layered targeting strategies. This competitive advantage allows Bell Media to employ historical geo-targeting to remarket […]

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It is a tremendous honour to have been invited to attend the United Nations World Tourism Organization’s (UNWTO) 23rd General Assembly taking place this week in St Petersburg, Russia. There is representation at these meetings from around the world with more than 150 countries taking part. The focus will be on sustainable, responsible tourism development and […]

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MEDIA RELEASE For Immediate Release September 6, 2019 The Okanagan Valley has been named one of ten winners in the USA TODAY 10Best Readers’ Choice Awards for Best Destination – Fall Foilage. An expert panel announced the nominees at the end of July where it was then up to the public to vote for their favourites to determine the […]

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The Thompson Okanagan Tourism Association (TOTA) has secured a three-year agreement with National Geographic Traveller Magazine (UK) to produce and publish its Route 97 guide. The partnership is the first of its kind in North America and will see TOTA’s Route 97 Road Trip and Map Guide Initiative evolve into National Geographic Traveller Discover Route 97. The magazine will […]

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From all indications, our Annual Tourism Industry Golf Tournament was another great success and certainly, one of the hotter days we have had in years as over 120 participants attended the 28th Annual TOTA Golf Tournament and Dinner. There was certainly no lack of fun, laughter, sunscreen, and beverages as teams came out to support […]

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Glenn Mandziuk, President and CEO of the Thompson Okanagan Tourism Association has been elected to the Global Sustainable Tourism Council (GSTC) Board of Directors. Mandziuk was voted in during the annual election, the results of which have now been validated by the GSTC Election Committee. He joins Dr. Kelly S. Bricker (University of Utah, USA), […]

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Last Wednesday the Minister of Tourism, Arts and Culture, the Honorable Lisa Beare and Deputy Minister Shauna Brouwer joined us in Kelowna for an insightful industry round table. With representation from tourism stakeholders in the immediate area as well as all of the regions various tourism sectors, it was an opportunity to share the concerns, challenges, […]

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As many of you know it has been a very difficult summer for our colleague, my dear friend, and Chair of the TOTA Board Frank Antoine, his wife Bonnie and the entire family. Several weeks ago, Riel, their 8-month baby boy was admitted into Vancouver’s Children’s Hospital where he was diagnosed with cancer and more […]

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Our research team has been working closely with TELUS Insights for the past 2 1/2 years using aggregated cell tower data to more fully understand visitor volumes and travel patterns into our region. We are very pleased to say their combined efforts have afforded us the ability to receive timely and relevant visitor data that enables us to […]

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go2HR, BC’s tourism human resource association, recently released the BC Tourism Human Resources Strategy 2019. The document covers the industry’s job growth projections up to 2028, workforce challenges facing the industry, and the strategies and activities needed to recruit, retain and train the workers required to meet the labour needs. Click here to download today

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After 17 years at the helm of go2HR, BC’s tourism human resource association, CEO Arlene Keis will be retiring soon, so the organization has begun the search for a new leader. If you, or someone you know, might be interested, please find the job posting here.

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One of the first steps to becoming COR certified is to identify an internal champion who will lead the process for your organization and become a knowledgeable resource about COR. The COR internal auditor is an employee of an organization who completes the auditor training for the purpose of conducting internal COR maintenance audits and […]

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August 5, 2019 Thompson Okanagan Wildfire Update With the summer well underway and hot, dry conditions present across the entire region, the Thompson Okanagan Tourism Association (TOTA) have enacted our Emergency Plans in response to present wildfire activity. There are currently two wildfires of note in the region, including the most recent Eagle Bluff Fire, […]

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Please take a moment to take this Regional Pledge Survey – Your comments are important. All of us have made a choice to live in the Thompson Okanagan for a reason. Some people were born here and have come to appreciate that no matter where else they travel, no matter what exotic location they have explored or […]

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