TOTA News

TOTA News Archives

The Thompson Okanagan Tourism Association (TOTA), in partnership with Destination British Columbia (DBC), is pleased to announce Industry Development Workshops taking place in the region early this year. Register early to reserve your place. Join us for a free session, to learn about the resources and tools available through Google that can help your business […]

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The Thompson Okanagan Tourism Association (TOTA), in partnership with Destination British Columbia (DBC), is pleased to announce Industry Development Workshops taking place in the region in early 2020. Register early to reserve your place. The Grow With Google Workshop allows stakeholders to grow their business online utilizing Google’s free tools and resources. It is FREE and will be available […]

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Due to overwhelming demand, a Route 97 Road Trip Map will be published and distributed across BC and WA in 2020. Where Will the Map Be Distributed? 50,000 Copies will be distributed throughout Visitor Centres in British Columbia (40,000 copies) and Washington State (10,000 copies from Wenatchee to the Oroville Border) 5,000 Copies will be available at […]

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It was truly an emotional moment, last Friday, when the announcement was formally made that the 2020 Global Sustainable Tourism Conference would take place November 19th – 22nd in Kelowna, BC. This decision is a direct result of the dedicated work that has taken place across the Province by communities, tourism stakeholders, and partners who […]

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Media Release December 6, 2019 For the first time, the 2020 Global Sustainable Tourism Council (GSTC) Global Conference will be hosted in Canada. The conference will be hosted at the Delta Hotels by Marriott Grand Okanagan Resort in Kelowna, British Columbia, from November 19 – 22, 2020. The announcement was made in Terceira Island, Azores, […]

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For the second year in a row, the Thompson Okanagan Tourism Association (TOTA) has been named the 2019 World’s Responsible Tourism Award Winner at the 26th Annual World Travel Awards. The announcement was made at the Grand Final Gala Ceremony held in Muscat, Oman, on November 28th, 2019. President and CEO, Glenn Mandziuk, stated: “We […]

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It is hard to believe it has already been a week since the Thompson Okanagan Region played host to just shy of 800 delegates at the 2019 International Indigenous Tourism Conference in Kelowna, BC; the largest event of its kind ever held. It was also the first time that three Indigenous Nations have come together to host this conference. The […]

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For Immediate Release November 20, 2019 Kelowna — The Thompson Okanagan Tourism Association (TOTA) is excited to announce the launch of its Regional Pledge, which provides the framework for sustainable tourism in the region for all visitors. The pledge was announced at the International Indigenous Tourism Conference on November 14, 2019. Signatories of the Pledge included […]

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Nov. 13, 2019–FOR IMMEDIATE RELEASE Kelowna—The Thompson Okanagan Tourism Association (TOTA) has partnered with First Nations communities in the Interior to create a mobile space where artists’ works can be displayed and sold. “We are honoured to be a part of an initiative that showcases to the world the designs and culture of the Indigenous […]

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By now many of you will have seen the Press Release that formally announced the Thompson Okanagan as the newest Observatory selected by the United Nations World Tourism Organization, for participation in their INSTO program. But I am sure that most of you are scratching your head and saying what does that mean? The acronym […]

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Thompson Okanagan Tourism Association (TOTA) is committed to supporting the development of an authentic Indigenous Art Distribution Program – Indigenous Artisans Trail (IArT). We will be working with the Interior Salish Indigenous Peoples – Secwépemc, Nlaka’pamux and Syilx artists to fill the IArT Trailer with handmade artwork. The trailer will be travelling to festivals, farmers […]

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MEDIA RELEASE October 30, 2019 For Immediate Release The Thompson Okanagan Region is the first Canadian destination to join the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO), joining 27 committed partners across 5 continents. The network was established 15 years ago to “support destination stakeholders to take focused and coherent action […]

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Join us for a FREE Grow with Google Workshop Join Destination BC and TOTA for at on of the free Grow with Google session, to learn about the resources and tools available through Google that can help your business thrive, including Google Analytics, Google my Business, Google Ads, and others through a series of free […]

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I want to take this opportunity to remind everyone in the region of the International Indigenous Tourism Conference that is taking place in Kelowna in just a short few weeks, November 12th -14th. It is already the largest conference that the Indigenous Tourism Association of Canada (ITAC) has hosted and will be a tremendous opportunity to learn more about Indigenous […]

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We are very pleased this week to officially launch the new TOTABC.org corporate website. This site has been designed and developed by our corporate communications contractor Niki Kennedy and supported by each member of the team. It offers a fresh new look incorporating the organization’s refreshed brand and strong visual elements that are streamlined for an industry-first […]

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Voting is something that should be taken seriously. Sadly, as the numbers show, many people don’t take the time to participate in the election process. This is true not just of Federal, Provincial and Municipal elections, but many other opportunities that present themselves where individuals have a chance to cast a ballot. There are two […]

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The IITC taking place in Kelowna November 12th – 15th is a tremendous opportunity for tourism stakeholders in the Thompson Okanagan Region and beyond to hear the latest trends in our industry and connect with Indigenous Communities and Individuals to explore the conversations around collaboration. Often we hear that industry is uncertain of how to approach potential […]

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The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World’s Responsible Tourism Award 2019 in the 26th Annual World Travel Awards. TOTA was the recipient of the 2018 award and was named the 2019 Winner for North America earlier this year for our work and commitment to sustainability. The World Travel Awards is a renowned […]

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For me, September always feels like a new year and this also means back to school for many making it the perfect time for industry workshops. “Life-Long Learning” is not only a great phrase but more importantly a reminder to us all that now, more than ever, each of us need to continue to keep […]

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The Thompson Okanagan Tourism Association (TOTA) has entered into a unique digital technology partnership with ‘Canada’s leading content creation company,’ Bell Media. Bell Media Mobile launched a Route 97 Digital Mobile Campaign on September 15, utilizing proprietary mobile technology in layered targeting strategies. This competitive advantage allows Bell Media to employ historical geo-targeting to remarket […]

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It is a tremendous honour to have been invited to attend the United Nations World Tourism Organization’s (UNWTO) 23rd General Assembly taking place this week in St Petersburg, Russia. There is representation at these meetings from around the world with more than 150 countries taking part. The focus will be on sustainable, responsible tourism development and […]

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MEDIA RELEASE For Immediate Release September 6, 2019 The Okanagan Valley has been named one of ten winners in the USA TODAY 10Best Readers’ Choice Awards for Best Destination – Fall Foilage. An expert panel announced the nominees at the end of July where it was then up to the public to vote for their favourites to determine the […]

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The Thompson Okanagan Tourism Association (TOTA) has secured a three-year agreement with National Geographic Traveller Magazine (UK) to produce and publish its Route 97 guide. The partnership is the first of its kind in North America and will see TOTA’s Route 97 Road Trip and Map Guide Initiative evolve into National Geographic Traveller Discover Route 97. The magazine will […]

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From all indications, our Annual Tourism Industry Golf Tournament was another great success and certainly, one of the hotter days we have had in years as over 120 participants attended the 28th Annual TOTA Golf Tournament and Dinner. There was certainly no lack of fun, laughter, sunscreen, and beverages as teams came out to support […]

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