TOTA News

TOTA News Archives

TOTA has launched a bi-monthly newsletter capturing the latest industry research, Entitled Friday Fast Facts to provide tourism stakeholders with information to make smart business decisions. This publication will provide a regular and timely snapshot of the current state of the regional tourism industry providing in-depth insights. The Thompson Okanagan Tourism Association has been actively monitoring the impact of COVID-19 […]

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For Immediate Release KELOWNA, BC (June 25, 2020) – The Thompson Okanagan Tourism Association is proud to announce that it has been recognized by the World Travel & Tourism Council (WTTC) as a Safe Travel Destination. In response to the COVID-19 crisis, the WTTC, the global body representing the travel and tourism sector, produced safety […]

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It is encouraging to learn that indications from recent surveys, online traveler sentiment research, and direct one to one telephone canvassing strongly suggest a global desire for travel post “lockdown.” While some individuals may already be starting to take short trips and make regional travel plans, others are actively planning and preparing to continue to […]

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A housekeeper makes a bed in a hotel room.

I had the opportunity to be part of a very interesting dialogue last week, with a number of senior tourism leaders on the ways in which this industry has been affected by COVID-19 and some of the outcomes that may result in permanent transformations. One specific comment that has remained top of mind was: “COVID-19 […]

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If we cannot get the human factor handled correctly the end result will be inevitable and no one will be the better for it. We are living through an interesting and most unusual moment in the world’s history. As we begin to reopen our economy and open our world, some of us are very ready […]

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Resiliency at the Heart of the Thompson Okanagan Regional Pledge   In November 2019 we launched the Thompson Okanagan Tourism Pledge entitled “Seven Affirmations for Seven Generations” drawing from rich indigenous values    1 |  TRUE ROOTS 2 |  TREAD LIGHTLY 3 |  GOOD NEIGHBOUR 4 |  TRAVEL SAFELY 5 |  LIVE IN HARMONY 6 […]

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It is with great pleasure that the Board of Directors, Management, and Staff at Thompson Okanagan Tourism Association would like to recognize one of our own, Sonja Gaudet, TOTA’s Accessible Tourism Specialist, on her latest accomplishment for being inducted into the Canadian Sports Hall of Fame! Sonja’s journey is an inspiring one. A horseback riding accident left her paralyzed […]

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Midnight Musings from our CEO NATIONAL TOURISM WEEK #BCTourismMatters   May 24th – 31st, we celebrate National Tourism Week in Canada, and this year more than ever we need to highlight the importance of our tourism industry in the Canadian economy. The trickle-down effect of tourism businesses and operators unable to open or struggling to […]

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Midnight Musings from our CEO New Program to Support Tourism Industry For most of our tourism industry, this is the 8th week of our provincial shut down as we all do our best to follow the direction of  Health Minister Adrian Dix and Dr. Bonnie Henry in response to the COVID-19 Pandemic. Over the initial few […]

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For every one of us, no matter where we live or what industry we are working in, there is tremendous anxiety as we navigate this current and developing pandemic situation. Business losses are mounting daily, while people’s livelihoods, savings, and futures are all in question. We are worried about our financial health, personal health, mental health and […]

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Once again it has been a very challenging week for the entire world and we know, here in the Thompson Okanagan, it has been extremely difficult for all of our tourism industry, small and large. Over the course of the past several days, our TOTA team together with members of the regional Community DMO’s, have […]

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In these unprecedented times, it is more important than ever to stay connected. As we have been advising over the past few weeks, we will be updating our website and News Centre with pertinent links to information as it becomes available and we will continue to take your comments, questions, and concerns weekly to the Provincial Government and Destination […]

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As International and Domestic news updates on the Coronavirus, COVID-19 continue to be at the top of the news daily, I wanted to assure our Stakeholders that the Thompson Okanagan Tourism Association (TOTA) is working closely with the Provincial and Federal agencies, Destination Canada, and Destination BC and other industry stakeholders and partners to assess […]

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By all accounts, the Tourism Industry Conference held in Victoria was another great success, congratulations to TIABC and all of those that worked tirelessly to host this important industry event. I was personally unable to attend the meetings last week but TOTA had tremendous representation by way of our Chair, Frank Antoine; Vice-Chair, Michael Ballingall; […]

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Thompson Okanagan Accessibility Guide

The Thompson Okanagan Tourism Association invites you to participate in the 2020 Travel Guide. Like you, TOTA is committed to becoming a world-class, universally accessible destination for all and, through this guide, we will highlight barrier-free tourism adaptive outdoor adventures and services experiences throughout the region.  Tap into this emerging market for longer stays, and […]

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February 20, 2020 To further support Biosphere Committed Entities, the Thompson Okanagan Tourism Association is collaborating with GreenStep Solutions to help members measure, monitor, and manage key areas of environmental sustainability with the Eco-Efficiency Program. Through this program, all Biosphere Committed Entities are eligible to receive free Eco-Efficiency assessments from GreenStep which will examine current […]

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Thompson Okanagan Accessibility Guide

The Thompson Okanagan is committed to being an inclusive and welcoming destination and through our brand new travel guide, we will be highlighting barrier-free tourism experiences throughout the region. Do you offer accessible parking? Do you have an accessible entrance? Do you have an accessible washroom? If your business is friendly for those with mobility […]

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Last weeks announcement of additional $1 million in regional funding facilities, through the BC tourism regions such as TOTA, for rural communities negatively effected by Mill closures is a tremendous collaboration between the Ministry of Forest Lands, Natural Resource Operations and Rural Development together with the Ministry of Tourism, Arts and Culture, and Destination BC. […]

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Advertising Space in the 2020 Route 97 Road Trip Map is now 85% Sold! Secure your spot now to avoid disappointment. Due to overwhelming demand, a Route 97 Road Trip Map will be published and distributed across BC and WA in 2020. Advertising opportunities are now available for interested stakeholders. Where Will the Map Be […]

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The Thompson Okanagan Tourism Association (TOTA) and go2HR are proud to announce a renewed partnership between our organizations. TOTA and go2HR are teaming up to enhance regional efforts to align tourism businesses with the Biosphere Certification and the United Nations 17 Sustainable Development Goals. As part of the Biosphere Adhesion Program, go2HR will be providing […]

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