Measuring Canadian Travel Patterns – Thompson Okanagan Region

BC Weekly Domestic Overnight Visitor Insights

Domestic Overnight Visitors – Year over Year Variation 2019 – 2020

Review the Thompson Okanagan Visitor Insight Report here (For week ending September 13, 2020): Thompson Okanagan Measuring Regional Travel Patterns

The  Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

Note: British Columbia declared a provincial state of emergency on Wednesday, March 18, 2020.

Note: Labour Day 2020 was Monday September 7th, Labour Day 2019 was Monday September 2nd.

BC Key Findings for the period of February 4 – September 13, 2020

  • The Week of September 6th saw the highest number of Domestic Overnight Visitation in British Columbia since the beginning of the COVID-19 Pandemic, increasing by 2.6% compared to the same week in 2019.
  • All of the BC Regions saw a decrease in visitation from Week 31 (August 31 – September 6) to Week 32 (September 7-13), with the exception of the Cariboo Chilcotin Coast, which saw an increase.
  • The Cariboo Chilcotin Coast, Kootenay Rockies and Northern BC saw an increase in visitation compared to British Columbia, the Thompson Okanagan, Vancouver Island and Vancouver, Coast & Mountains saw a decrease during Week 32 (September 7-13).

Thompson Okanagan Findings for the period of February 4 – September 13, 2020

  • Note: The Thompson Okanagan saw a 4% decrease in visitation compared to British Columbia during Week 32 (September 7-13).
  • Visitation to the Thompson Okanagan decreased by 31% and British Columbia decreased by 15% when comparing Week 31 (August 31 – September 6) to Week 32 (September 7-13).

Methodology

  • Environics Analytics uses privacy compliant, anonymized mobile movement data to identify devices whose Daily Common Evening Location is 60 km or more away from their Yearly Common Evening Location.
  • Data is aggregated and compared on a weekly basis versus the previous year and week.
  • Data is limited to devices that we can reliably infer their Daily and Yearly Common Evening Locations.
  • Data has been standardized and normalized leveraging demographic data and PRIZM, their neighbourhood classification system.

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

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