The Thompson Okanagan Tourism Association has collected insights from tourism stakeholders since the beginning of the COVID-19 crisis in British Columbia. The reports are now available to the tourism industry on TOTABC.org/research-resiliency.
Together with the British Columbia Regional Tourism Secretariat, British Columbia Hotel Association, and the British Columbia Destination Marketing Organization Association, the survey data has been collected into the COVID-19 Tourism Impact Reports.
The COVID-19 Tourism Impact Reports are shared with the Provincial and Federal Governments each week to provide an understanding of the challenges faced by tourism stakeholders in British Columbia and the Thompson Okanagan region, in order to develop potential response and recovery measures.
The reports contain a provincial summary and regional breakdown of stakeholder insights, with data from over 364 different Thompson Okanagan tourism businesses.