Measuring Canadian Travel Patterns – Thompson Okanagan Region

BC Weekly Domestic Overnight Visitor Insights

Domestic Overnight Visitors – Year over Year Variation 2019 – 2020

Review the Thompson Okanagan Visitor Insight Report here (For week ending May 17, 2020): Thompson Okanagan Measuring Regional Travel Patterns

The  Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

Note: British Columbia declared a provincial state of emergency on Tuesday March 17, 2020.

BC Key Findings for the period of February 4 – May 17, 2020

  • The week of April 19 (Week 11) saw the largest drop in domestic Overnight Visitors in British Columbia, dropping 81% from the previous year. Findings are consistent across all BC Subregions.
  • While Overnight travel is significantly down compared to 2019, an upward trend in movement and overnight stays on a week over week bases was apparent during Weeks 12, 13 and 14 (April 20-May 10).
  • Visitation to all BC Subregions (with the exception of Northern BC) decreased from Week 14 (May 4-10) to Week 15 (May 11-17).

Thompson Okanagan Findings for the period of February 4 – May 17, 2020:

  • The week of April 19 saw the lowest number of Domestic Overnight Visitation, decreasing by 82% compared to the same week in 2019.
  • An upward trend in Domestic weekly Overnight Stay Visitation is shown across Week 12 (April 20-26), Week 13 (April 27-May 3) and Week 14 (May 4-10).
  • Note: Visitation to the Thompson Okanagan Region mirrors the British Columbia visitation trend line almost exactly. The Thompson Okanagan saw a 2.1% increase in visitation over British Columbia during Week 15 (May 11-17).
  • Visitation to the Thompson Okanagan and British Columbia decreased by 4% and 5% respectively when comparing Week 14 (May 4-10) to Week 15 (May 11-17).

Methodology

  • Environics Analytics uses privacy compliant, anonymized mobile movement data to identify devices whose Daily Common Evening Location is 60 km or more away from their Yearly Common Evening Location.
  • Data is aggregated and compared on a weekly basis versus the previous year and week.
  • Data is limited to devices that we can reliably infer their Daily and Yearly Common Evening Locations.
  • Data has been standardized and normalized leveraging demographic data and PRIZM, their neighbourhood classification system.

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

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