2018 Thompson Okanagan Year in Review

Read the Full Report HereThompson Okanagan – 2018 Visitor Highlights Summary

Thompson Okanagan 2018 Seasonal Year in Review – British Columbia 

Domestic Average Monthly Visitation

  • The Peak season for average monthly BC visitation in 2018 is Summer, followed by Spring, Winter and Fall.
  • Vancouver dominates in visitor origin across all four seasons.
  • Although Free Spirits are dominant in the Vancouver Market, other Explorer Types (EQ) must be considered by areas in Vancouver.
  • Personal History Explorers from Surrey represent the second largest market across all seasons, followed by No Hassle Travellers from Prince George (Spring and Winter), Authentic Experiencers from Abbotsford (Summer) and No Hassle Travellers from Abbotsford (Fall).

Thompson Okanagan 2018 Seasonal Year in Review – Alberta

  Domestic Average Monthly Visitation

  • The Peak season for average monthly Alberta visitation in 2018 is Summer, followed by Spring, Fall and Winter.
  • Calgary dominates in visitor origin across all four seasons.
  • Free Spirits in Calgary are the top EQ Type across all seasons.
  • Gentle Explorers from Edmonton represent the second largest market across all seasons, followed by No Hassle Travellers from the La Crete Area.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

Learn more about the TOTA Research Program

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

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