Thompson Okanagan Year to Date – Update December 2019

Regional Monthly Highlights:

Read the full report here: Thompson Okanagan Monthly Overview – December Update

  • Total Visitation from Canadian travellers to the Thompson Okanagan Region increased by 12% in December 2019.
  • British Columbia, Alberta, Saskatchewan and Ontario are the top 4 Visitor Origin Locations.
    • BC visitation increased by 25% in December
    • Alberta visitation decreased by 7%
    • Saskatchewan decreased by 37%
    • Ontario increased by 26% when comparing December 2018 to December 2019.
  • Note: There was no ranking visitation from PEI travellers in November 2018, resulting in a total increase.
  • The Number of Domestic Overnight Stays increased by all time lengths in December 2019. Findings are consistent in BC.
  • The number of Albertan Overnight Stays decreased by all time lengths in December 2019.
  • Total Visitation from International travellers to the Thompson Okanagan Region increased by 7% in December 2019.
  • The United States, Australia and the United Kingdom are the top 3 Visitor Origin Locations.
    • USA visitation increased by 12% in December
    • Australia visitation decreased by 41%
    • United Kingdom visitation increased by 49% when comparing December 2018 to December 2019.
  • The Number of International Overnight Stays increased by all time lengths, with the exception of 14+ Night Stays down by 14% in December 2019. Findings are consistent in the USA.
  • Australian overnight stays decreased by all time lengths in December 2019.
  • Note: The Country of Australia experienced record breaking wildfires in 2019, peaking in December.

2019 Year-to-Date Number of Overnight Stay trends:

Year to Date = January- December 2019

  • Canadian Travellers – Visitation to the Thompson Okanagan Region is up 17% year to date (January-December 2019) compared to Jan-December 2018.
  • BC Travellers – Visitation to the Thompson Okanagan Region is up 21% year to date (January-December 2019) compared to Jan-December 2018.
  • International Travellers – Visitation to the Thompson Okanagan Region is up 21% year to date (January-December 2019) compared to Jan-December 2018.
  • USA Travellers – Visitation to the Thompson Okanagan Region is up 33% year to date (January-December 2019) compared to Jan-December 2018.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

Learn more about the TOTA Research Program

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

 

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