Thompson Okanagan Year to Date – Update November 2019

Regional Monthly Highlights:

Read the full report here: Thompson Okanagan Monthly Overview – November Update

  • Total Visitation from Canadian travellers to the Thompson Okanagan Region increased by 127% in November 2019.
  • British Columbia, Alberta, Saskatchewan and Ontario are the top 4 Visitor Origin Locations.
    • BC visitation increased by 151% in November
    • Alberta visitation increased by 90%
    • Saskatchewan increased by 61% 
    • Ontario increased by 111% when comparing November 2018 to November 2019.
  • Note: There was no ranking visitation from PEI travellers in November 2018, resulting in a total increase.
  • The Number of Domestic Overnight Stays increased by all time lengths in November 2019. Findings are consistent in BC and Alberta.
  • Total Visitation from International travellers to the Thompson Okanagan Region increased by 13% in November 2019.
  • The United States, Australia and the United Kingdom are the top 3 Visitor Origin Locations.
    • USA visitation increased by 18% in November
    • Australia visitation decreased by 41%
    • United Kingdom visitation increased by 70% when comparing November 2018 to November 2019.
  • The Number of International Overnight Stays increased by all time lengths, with the exception of 3 Night Stays down by 3% and 14+ Night Stays down by 12% in November 2019. Findings are consistent in the USA. Australian overnight stays decreased by all time lengths in November 2019.
  • Note: There was no ranking visitation from Spain, Switzerland, Japan, the Netherlands or Italy travellers in November 2019, resulting in a total decrease.

2019 Year-to-Date Number of Overnight Stay trends:

Year to Date = January- November 2019

  • Canadian Travellers – Visitation to the Thompson Okanagan Region is up 17% year to date (January-November 2019) compared to Jan-November 2018.
  • BC Travellers – Visitation to the Thompson Okanagan Region is up 20% year to date (January-November 2019) compared to Jan-November 2018.
  • International Travellers – Visitation to the Thompson Okanagan Region is up 22% year to date (January-November 2019) compared to Jan-November 2018.
  • USA Travellers – Visitation to the Thompson Okanagan Region is up 35% year to date (January-November 2019) compared to Jan-November 2018.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

For more information about 2018 Year-In-Review or the Research Program review our Research Program Overview.

https://news.totabc.org/2019/06/19/visitor-research/

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

 

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