Celebrate Penticton Beer Week

October 19-26, 2019

For Immediate Release

October 9, 2019

Celebrate Penticton Beer Week – October 19-26, 2019

Penticton, BC. Celebrate in Penticton at the first annual Penticton Beer Week, running from October 19-26th. This festival will be a special celebration of Penticton’s local craft beer industry. Penticton Beer Week is presented by Super Deluxe Creative.

Penticton is becoming well known as a craft beer town. In fact, craft beer has become so popular that expedia.ca recognized Penticton as one of Canada’s best beer towns two years in a row. There is a saying that it takes a lot of great craft beer to make fine wine. It is a natural fit then, that in the middle of wine country, Penticton also has a dynamic beer scene with seven craft breweries.

Kim Lawton, who is one of the organizers of Penticton Beer Week explained, “Penticton Beer Week will kick off on Saturday, October 19th with the annual Penticton Oktoberfest. There will be a number of craft beer related events at breweries and local restaurants around Penticton throughout the remainder of the week.”

The Penticton Beer Week events include:

Saturday, Oct. 19 – Penticton Oktoberfest
Sunday, Oct. 20 – Neighbourhood Brewing industry kick-off at The Nest & Nectar
Tuesday, Oct. 22 – The Highway 97 Big Bar Takeover at The Barking Parrot Bar

Wednesday, Oct. 23 – Brewers’ Showdown at Cannery Brewing
Thursday, Oct. 24 – Neighbourhood beer-paired dinner at Brodo
Thursday, Oct. 24 – Work Boots, Beer and Bacon at the Barley Mill Brew Pub
Friday, Oct. 25 – Bustin’ the Barrel at Slackwater Brewing
Saturday, Oct. 26 – Laughs and Drafts with Tin Whistle at Craft Corner Kitchen

In addition, all 7 Penticton breweries worked together to make a special collaboration beer. This limited release beer will be launched in draft format at the breweries and a number of local restaurants in Penticton and area during Penticton Beer Week. It will also be sold in 4-packs of 473ml cans at private liquor stores in Penticton and beyond. Lawton commented, “This limited release collaboration beer is a fundraiser beer, where a portion of the proceeds will be donated to a local non-profit/charity. Each year, the beneficiary will change.”

This year, the collaboration beer will be called Community Common. This limited release beer, made to celebrate 2019 Penticton Beer Week, was made in collaboration with all 7 of Penticton’s craft breweries. This California Common beer is medium-bodied with malty character, hops and fruit notes. It is an easy-drinking and delicious sessionable beer. Lawton explained, “Partial proceeds from this beer will support the Penticton and Area Cycling Association (PACA). They do an amazing job of developing and enhancing our trails and local cycling infrastructure that benefits locals and tourists alike.” The beer label was designed by Super Deluxe Creative. The label sponsor is Summit Labels.

Terry McWhirter, President of PACA explained, “PACA (Penticton & Area Cycling Association) is both excited and honoured to be the first recipient of the Penticton Beer Week collaboration ale fundraiser. Our mission is to advocate, build and support a better cycling experience for locals and visitors alike. This donation will be used to support our non-profit, volunteer-based association to help develop and enhance our trails and local cycling infrastructure. Trails in the Penticton area are used by cyclists, hikers, dog-walkers, bird watchers, photographers, nature lovers and more, so this donation will help us to improve the trail experience for all users. And since so many cyclists love to drink beer, we see this as a perfect match! Cheers and thank you to Penticton Beer Week for your generous donation to PACA from all cyclists and trail users in our area.”

Brad Morgan, Marketing Manager at Travel Penticton continued, “Check out the Penticton Beer Week page at VisitPenticton.com for more information, a list of Penticton Beer Week hotel packages, and detailed events listings. While in Penticton, be sure to soak up the beautiful fall colours as you walk or cycle our trails, explore our vibrant downtown, and check out the Penticton Farmers’ Market to savour the bounty of the fall harvest.”

For additional information, follow Penticton Beer Week on Facebook and Instagram.

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Additional information on Penticton’s craft beer scene:

There is a saying that it takes a lot of great craft beer to make fine wine. It is a natural fit then, that in the middle of wine country, Penticton also has a dynamic beer scene with seven craft breweries. Penticton is also the home of the annual Okanagan Fest of Ale, one of BC’s premier and long-standing craft beer festivals, the annual Penticton Oktoberfest and the annual Penticton Beer Run. We have some of BC’s oldest craft breweries and some of BC’s newest craft breweries here in Penticton.

All of Penticton’s craft beers are all natural, made fresh at the source, and often feature local ingredients and local destinations. Penticton’s breweries all work together to highlight the Penticton Ale Trail, and our vibrant and growing craft beer scene here in Penticton.

Penticton Ale Trail video link is here: https://www.youtube.com/watch?time_continue=1&v=dYy65ExvFno

Penticton was recently named as Canada’s second best beer town, by Expedia.ca.

https://www.expedia.ca/travelblog/best-beer-towns-in-canada-2018/ 

Penticton was also recently named as the only Canadian city on the list of 10 best destinations for beer enthusiasts, by askmen.com.

https://www.askmen.com/fine_living/wine_dine_archive/best-destinations-for-beer-enthusiasts.html

The Penticton Ale Trail was a finalist in the 2019 Penticton & Wine Country Chamber Business Excellence Awards in the tourism category.

Visit www.PentictonAleTrail.ca for information, a suggested itinerary, and a trip planning guide to help plan your visit to Penticton’s craft breweries.

For further information, contact:

Kim Lawton
Cannery Brewing
Marketing Director
250.488.0878
marketing@cannerybrewing.com

Brad Morgan
Travel Penticton
Marketing Manager
250.276.2167
brad.morgan@visitpenticton.com

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