Manic Monday – Life-Long Learning

Midnight Musings from our CEO

For me, September always feels like a new year and this also means back to school for many making it the perfect time for industry workshops. “Life-Long Learning” is not only a great phrase but more importantly a reminder to us all that now, more than ever, each of us need to continue to keep up with rapidly changing trends, information and technology.

While it is never easy to find the time to remove yourself from your day to day work and focus on training, it is critical that each of us in the tourism industry ensures we take the necessary steps to stay and remain current.

There are a number of workshops taking place this fall and into the new year and registration is open for several of them. Please take the time to look for programs taking place in your area of the region and feel free to contact Ellen Walker-Matthews or Mike Overend in our Destination Development team at industry@totabc.com for more information.


Here is a brief overview as well as registration links to upcoming workshops:

Grow with Google

Providing resources and tools available through Google that can help your business thrive, including Google Analytics, Google My Business, Google Ads, and others through a series of free workshops. This program is intended to support small businesses grow and succeed online by providing training, resources, and support materials for a variety of Google products.

Includes: Three workshops (Reach Customers Online with Google, Get Your Business Online, and Using Data to Drive Business Growth) delivered in one 5-hour session. Learn tools and tips that your business can use and get answers to some of those burning Google questions you may have from our digital team.

  • Clearwater on October 8, 2019. Registration deadline is October 1Register here.
  • Kamloops on October 10, 2019. Registration deadline is October 3Register here.
  • Penticton on October 29, 2019. Registration deadline is October 22Register here.
  • Osoyoos on January 22, 2020. Registration deadline is January 15Register here.

Content Marketing

This is dedicated time to work on your content marketing strategy, away from your business and in the company of other industry members, giving you exposure to regional connection opportunities. The workshop will incorporate interactive, hands-on activities that will get you started on developing a solid strategy to engage and convert new customers.

This session is for business owners and/or marketing staff of tourism businesses, organizations, and community tourism and experience sector organizations who are already engaged in content marketing and want to rev up their efforts. A workbook is provided. Cost is $29/per person plus tax

  • Kamloops on October 23, 2019. Registration deadline is October 16. Register here.

Glenn Mandziuk, TOTA President & CEO

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