Visitor Research Monthly Update – August 2019

Regional Monthly Highlights:

Read the full report here: Thompson Okanagan Monthly Overview January- August 2019

  • Total Visitation from Canadian travellers to the Thompson Okanagan Region increased by 76% in August 2019.
    • British Columbia, Alberta, Saskatchewan and Ontario are the top 4 Visitor Origin Locations.
    • BC visitation increased by 101% in August
    • Alberta visitation increased by 55%
    •  Saskatchewan increased by 27% 
    • Ontario increased by 58% when comparing August 2018 to August 2019.
  • The Number of Domestic Overnight Stays increased by all time lengths in August 2019. Findings are consistent in BC and Alberta.
  • Total Visitation from International travellers to the Thompson Okanagan Region increased by 2% in August 2019.
    • The United States, Australia and the United Kingdom are the top 3 Visitor Origin Locations.
    • USA visitation increased by 8% in August
    • Australia visitation decreased by 15%
    • United Kingdom visitation increased by 20% when comparing August 2018 to August 2019.
  • The Number of International Overnight Stays increased by all time lengths in August 2019, with the exception of Single Overnight Stays, down 4%. Findings are consistent in the USA. Australian 4-7 Nights increased by 3%. All other Overnight Stay time lengths decreased in August 2019 from Australian travellers.

2019 Year-to-Date Number of Overnight Stay trends:

Year to Date = January- August 2019

  • Canadian Travellers – Visitation to the Thompson Okanagan Region is up 10% year to date (January-August 2019) compared to Jan-August 2018.
  • BC Travellers – Visitation to the Thompson Okanagan Region is up 9% year to date (January-August 2019) compared to Jan-August 2018.
  • International Travellers – Visitation to the Thompson Okanagan Region is up 26% year to date (January-August 2019) compared to Jan-August 2018.
  • USA Travellers – Visitation to the Thompson Okanagan Region is up 41% year to date (January-August 2019) compared to Jan-August 2018.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

For more information about 2018 Year-In-Review or the Research Program review our Research Program Overview.

https://news.totabc.org/2019/06/19/visitor-research/

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

 

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