TOTA Enters Into New Technology Partnership with Bell Media

The Thompson Okanagan Tourism Association (TOTA) has entered into a unique digital technology partnership with ‘Canada’s leading content creation company,’ Bell Media.

Bell Media Mobile launched a Route 97 Digital Mobile Campaign on September 15, utilizing proprietary mobile technology in layered targeting strategies.

This competitive advantage allows Bell Media to employ historical geo-targeting to remarket in conjunction with device origin and live location data for effective and relevant results. Additionally, detailed insights provided by advanced reporting will measure offline attribution, tracking conversions and allowing TOTA to measure campaign effectiveness.

Glenn Mandziuk, President and CEO of TOTA, speaks to the power of technology in tourism. “I am thrilled to be partnering with Bell Media on this initiative. I’m looking forward to utilizing new technology and hyper-focused targeting to determine ROI on destination marketing.”

Brock Raddatz, Account Manager, shares the sentiment. “Bell Media is excited to provide our mobile advertising services to the Thompson Okanagan Tourism Association. Our advanced mobile marketing technology will allow TOTA to target key geographic locations and consumers who fit their specific target profiles. We look forward to helping promote all of the incredible tourism experiences our region has to offer.”

For more information, please contact Ingrid Dilschneider, Director of Marketing.

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