Manic Monday – and the Research Says…

Midnight Musings from our CEO

Our research team has been working closely with TELUS Insights for the past 2 1/2 years using aggregated cell tower data to more fully understand visitor volumes and travel patterns into our region.

We are very pleased to say their combined efforts have afforded us the ability to receive timely and relevant visitor data that enables us to compare and contrast regional information month over month and year over year. When we combine these findings with our Explorer Quotient and Prizm information, the market intelligence is some of the best we have ever had to work with.

Updated reports and research will be posted in the TOTA News Centre’s Research Spotlight. We hope you will visit this site regularly as our team will be continually updating information and adding other articles of related interest. We hope the information will assist our tourism stakeholders in evaluating their own business volumes against what is taking place regionally.

It is important to note as you go through the findings that the figures are for visitation from out of the region. No travel by residents of the Thompson Okanagan within the Thompson Okanagan is included in these numbers.

If you are interested in more information or at analyzing your business further we encourage you to contact Simone Carlysle Smith in our Symphony Services.

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