Visitor Research Update

Regional Highlights

  • Note: The Thompson Okanagan region experienced localized flooding during the month of June 2018 and forest fires/heavy smoke during the month of August 2018.

2019 Year-to-Date trends: Thompson Okanagan Year to Date Monthly Overviews

  • Canadian Travellers – Visitation to the Thompson Okanagan Region is down 6% year to date (January-June 2019) compared to Jan-June 2018. However visitation is up by 25% in JUNE 2019,
  • BC Travellers – Visitation to the Thompson Okanagan Region is down 9% year to date (January-June 2019) compared to Jan-June 2018. However visitation is up by 22% in JUNE 2019,
  • International Travellers – Visitation to the Thompson Okanagan Region is up 39% year to date (January-June 2019) compared to Jan-June 2018.
  • USA Travellers – Visitation to the Thompson Okanagan Region is up 57% year to date (January-June 2019) compared to Jan-June 2018.

Spring 2019 Baseline Highlights: Thompson Okanagan Spring 2019 Summary

Spring = March| April | May 2019

  • Canadian Travellers – Visitation to the Thompson Okanagan Region was down by 18% in Spring 2019 compared to Spring 2018.
  • BC Travellers – Visitation to the Thompson Okanagan Region was down by 20% in Spring 2019 compared to Spring 2018.
  • International Travellers – Visitation to the Thompson Okanagan Region was up by 43% in Spring 2019 compared to Spring 2018.
  • USA Travellers – Visitation to the Thompson Okanagan Region was up by 59% in Spring 2019 compared to Spring 2018.

Winter 2018/2019 Baseline Highlights: Thompson Okanagan Winter 2018-19 Summary

Winter = December 2018 | January | February 2019

  • Visitation to the Thompson Okanagan Region from BC Travellers increased by 8% in January 2019, compared to January 2018.
  • Visitation to the Thompson Okanagan Region from Alberta Travellers increased by 7% in January 2019, compared to January 2018.
  • Visitation to the Thompson Okanagan Region from American Travellers increased by 34% in January 2019, compared to January 2018.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

For more information about 2018 Year-In-Review or the Research Program review our Research Program Overview.

https://news.totabc.org/2019/06/19/visitor-research/

Sources: TELUS Insights, Environics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

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