Manic Monday – Research Highlights the Significance of Tourism in the Thompson Okanagan

Midnight Musings from our CEO

While I am certain that most of you will take the time to read the new research TOTA has posted to our News Centre I thought I would recap a few of the highlights to tweak your interest.

This research is based on our work with TELUS Insights, which aggregates cell phone tower data and provides raw information to our research group. The information posted now is the 2018 year in review baseline. The next post will be Jan-May 2018 compared to 2019.

It is important to note that the figures below are for visitation from out of the region. No travel by residents of the Thompson Okanagan within the Thompson Okanagan is included in these figures.

In 2018 the Thompson Okanagan Region saw:

  • 9.6 million (minimum one night) overnight stays
  • 84 % or 8.1 million were from domestic markets
  • 16 % or 1.5 million were from international markets
  • Canadian travel into the region was 56% from BC, 27% from Alberta and 5% each from Saskatchewan and Ontario
  • The US lead international visitation at 65% followed by Australia, Germany and China at 7%, 5% and 4% respectively

As you read through the report you will find many more interesting pieces of data including details on the types of visitors we are attracting identified through Destination Canada’s Explorer Quotient (EQ) Market segmentation program and Environics Analytics research.

View the Research

If you are interested in learning more or how you can apply our research and insights to your business or organization contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association
Managing Director for Symphony Tourism Services

Glenn Mandziuk, TOTA President & CEO


A few highlights from this week’s News Centre…

New 2018 Visitor Research for the Thompson Okanagan
Through our partnership with Telus and utilizing TELUS Insights, we are pleased to provide regional visitor research for 2018…

Read More

Okanagan Indigenous Music and Arts Festival Coming to West Kelowna
Celebrate the beauty and diversity of Indigenous culture in the Okanagan at the first Okanagan Indigenous Music and Arts Festival…

Read More

Big News at KF Aerospace
KF Aerospace has unveiled plans for a $25-million state-of-the-art aerospace exhibition hall and conference centre to be built across from Kelowna International Airport.

Read More

Read This Week’s News Stories

All News