April is B.C. wine month, which means there is plenty on tap for the next 30 days to celebrate one of the province’s most important industries.
The BC Wine Institute, for instance, will conduct a series of wine tastings, educational seminars, promotions and events “to celebrate the quality and diversity of B.C. wine.”
The introduction last year of B.C. wine month resulted in a record number of sales of B.C. Vintners Quality Alliance wines, and the BCWI is hoping for another smashing month.
“The local support we see during April BC Wine Month is tremendous, and today we are thrilled to continue this genuine celebration of B.C. farm to glass,” BCWI president and CEO Miles Prodan said in a press release. “B.C.’s wine industry is maturing and thriving, and there has never been a better time to visit B.C. wine country.
“B.C. wine month allows wine lovers to explore our diverse wine growing regions and enjoy what’s in their glass, which is a representation of 100 per cent British Columbia.”
There will be food-pairing events with BC VQA wine in all Save On Foods wine store locations on Friday and Saturday, the B.C. Wine Country Explorer’s Pass program has been launched, and there will be B.C. restaurant, retail and winery promotions with special consumer events throughout the province.