Midnight Musings from our CEO
The Thompson Okanagan Tourism Association is very pleased to announce that the Thompson Okanagan region is recognized as one of the Top 100 Sustainable Destinations Worldwide by Green Destinations and a finalist in the Best of the Americas Awards to be presented at ITB In Berlin, Germany in March.
I’m so proud of the tourism community Destination Marketing Organization leaders, Industry stakeholders, and partners in this Region who continue to pursue forward-thinking work to ensure the long term health of our visitor economy and the viability of the many natural and cultural assets that drive it.
Consumers of today, and into the future, are recognizing and expecting that all industries, including Tourism, act in a manner that is socially, environmentally, and economically responsible. Rest assured, these consumers and travelers will vote with their wallets and travel and invest their dollars in places that take this movement seriously.
To be considered, the Thompson Okanagan was rigorously reviewed and required to demonstrate and provide evidence on how the Region complies with the 100 globally recognized criteria of the Green Destination Standard. While each of the Top 100 Destinations worldwide on the list knows that there is much more work to be done, this list represents an ongoing and growing commitment by tourism destinations to acknowledge and act on the importance of Sustainability and Responsible Tourism development and delivery.
Green Destinations is a non-profit foundation for sustainable tourism, leading a global Partnership of expert organizations, companies, and academic institutions. The Sustainable Top 100 Destination Awards are supported by ITB Berlin, Green Destinations, TravelMole, Travelife, and ten other organizations.
A few highlights from this week’s News Centre…
Congratulations Travel Penticton
We are all very family with the “Real Time” social media initiative launched last year during the flood and wildfire season but not everyone is aware that this was the inspiration of Travel Penticton who are now being recognized as finalists in this years TIABC Awards. Read More
World Class Study Destination
There is no question that the Thompson Okanagan is a world-class travel destination but did you know it is also recognized as one of “the” places to study. Read More
Just a few weeks left to be part of the Route 97 Guide
There is less than a month left to book your advertising in this years Thompson Okanagan Route 97 Guide. The only regional piece of its kind it features road trips, maps, and planning suggestions and is widely distributed throughout BC, Alberta and North Central Washington, not to mention through our BC RV and Camping Coalition. Don’t miss out… Read More