Travel Penticton Selected as Top Three Finalist for BC Tourism Industry Award in the Innovation Category

Travel Penticton’s “Real Time” social media campaign, which ran throughout July and August received much attention from business owners, members of the public and other tourism organizations.

Executive Director, Thom Tischik explains; ‘2018 was a challenging year for tourism throughout BC, dealing with the physical and negative economic impact of forest fires in the province. While there were some smokey days in Penticton, particularly during the Peachland/Summerland fires, there were many days when the weather was great and our tourism business were “open for business”. The Travel Penticton team realized that we needed a way to convey this message to potential travelers in a truthful and meaningful way and came up with the “Real Time” campaign.’

A total of 41 videos were produced and posted across Facebook and Instagram between July 20th and August 31st, 2018. Many visitors were very appreciative of the “Real Time” insight, which gave them the confidence to still come to Penticton, knowing that their experience would not be affected by adverse conditions. The campaign was overwhelmingly successful receiving over 430,000 impressions on Facebook over 19,600 impressions on Instagram.

The “Real Time” campaign made such a big impact that Travel Penticton decided to submit it as a nomination for the 2019 BC Tourism Industry Awards. This week the team received a notification that Travel Penticton has been selected as a top three finalist in the Innovation category.

The BC Tourism Industry Awards recognize excellence in the province’s tourism industry. Recipients provide outstanding service, exemplify best business practices, innovative marketing and deliver tourism experiences that contribute to the success of BC’s tourism industry – which currently generates $14.6 billion in revenue for the province’s economy.

Award winners will be announced on Thursday, February 28th at a Gala Awards dinner in Vancouver, which members of the Travel Penticton team will be attending.

Executive Director, Thom Tischik said, “We are very proud and honored to be recognized as an award finalist and are looking forward to representing Penticton and highlighting the important role our City plays within BC’s tourism sector.”

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